When people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...
View articleYou may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...
View articleReal-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...
View articleClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...
View articleVR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...
View articleAbsolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...
View articleThe week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View articleEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleFeaturing figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleThere were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articleFor the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...
View articleCreating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleThe evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
View articleIn the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleAlibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...
View articleWhy would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...
View articleExperts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...
View articleTo combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...
View articleFundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in y...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleRe-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...
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