Social Media Week: Digital Marketers Must Predict the Future to Succeed
Social

Social Media Week: Digital Marketers Must Predict the Future to Succeed

9y Emily Alford

Social Media Week: Digital Marketers Must Predict ...

In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan...

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Disabling the Data Discord and Enabling the Data
Data insights

Disabling the Data Discord and Enabling the Data

9y Amy Manus

Disabling the Data Discord and Enabling the Data

The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital wor...

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Nike Uses Wearable Data to Recreate "Your Year"
Data insights

Nike Uses Wearable Data to Recreate "Your Year"

9y Emily Alford

Nike Uses Wearable Data to Recreate "Your Year"

Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable acro...

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Wearables: A Double-Edged Sword
Data insights

Wearables: A Double-Edged Sword

9y Yuyu Chen

Wearables: A Double-Edged Sword

Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...

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What Does Big Data Mean for the Internet of Things?
Data insights

What Does Big Data Mean for the Internet of Things?

9y Mike O'Brien

What Does Big Data Mean for the Internet of Things...

As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who belie...

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What’s Ahead for the Emerging Tech Industry in 2015?
Marketing

What’s Ahead for the Emerging Tech Industry in 2015?

9y Alan Cutter

What’s Ahead for the Emerging Tech Industry in 201...

As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable techno...

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One-to-One Marketing: What Works Now and What Is Still Evolving
Data insights

One-to-One Marketing: What Works Now and What Is Still Evolving

9y Jeanniey Mullen

One-to-One Marketing: What Works Now and What Is S...

As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Read More...

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What Should Digital Marketers Closely Watch at CES 2015?
Marketing

What Should Digital Marketers Closely Watch at CES 2015?

9y Yuyu Chen

What Should Digital Marketers Closely Watch at CES...

Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...

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TapSense Launches First Ads for Apple Watch
Display Advertising

TapSense Launches First Ads for Apple Watch

9y Emily Alford

TapSense Launches First Ads for Apple Watch

San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad ...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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The Smart Home: The Last Frontier
Asia

The Smart Home: The Last Frontier

9y Stephen Hay

The Smart Home: The Last Frontier

Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to bene...

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Programmatic Ads Can Now Be Served on Your Wearable Device
Media

Programmatic Ads Can Now Be Served on Your Wearable Device

9y Yuyu Chen

Programmatic Ads Can Now Be Served on Your Wearabl...

A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...

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The Year in Content: 2015 Predictions for Content Marketing Domination
Marketing

The Year in Content: 2015 Predictions for Content Marketing Domination

9y Dayna Rothman

The Year in Content: 2015 Predictions for Content ...

What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Read More...

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Enter the New Year With Convergence Analytics
Analytics

Enter the New Year With Convergence Analytics

9y Marshall Sponder

Enter the New Year With Convergence Analytics

There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....

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Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?
Data insights

Is the Internet of Things Bringing Us Closer to the Life of the Jetsons?

9y Katrina Conn

Is the Internet of Things Bringing Us Closer to th...

As the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected device...

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Wearables Market Up 40% Globally in Q3
Data insights

Wearables Market Up 40% Globally in Q3

9y Yuyu Chen

Wearables Market Up 40% Globally in Q3

The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior. Read More...

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Data Variety - The Spice of Life
Analytics

Data Variety - The Spice of Life

9y Jim Sterne

Data Variety - The Spice of Life

Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...

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The Internet of Things Will Disrupt Your Business - Will You Survive?
Data insights

The Internet of Things Will Disrupt Your Business - Will You Survive?

9y Marko Muellner

The Internet of Things Will Disrupt Your Business ...

We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology av...

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Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design
Display Advertising

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design

9y Thomas Mueller

Beyond Responsive and Adaptive: Introducing "Adjus...

As technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...

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Wearables: Bridging Digital to the Real World
Conference Coverage

Wearables: Bridging Digital to the Real World

10y Emily Alford

Wearables: Bridging Digital to the Real World

Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....

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Apple’s New Product Line Proves It’s a Mobile World
Media

Apple’s New Product Line Proves It’s a Mobile World

10y Frank Sinton

Apple’s New Product Line Proves It’s a Mobile Worl...

Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...

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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables
Media

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

10y Gregg Stewart

4 Rules to Consider When Battling the Marketing He...

Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...

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The Apple Watch: Why Size Matters
Marketing

The Apple Watch: Why Size Matters

10y Ian Chee

The Apple Watch: Why Size Matters

The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be...

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Preparing for the Internet of Things
Asia

Preparing for the Internet of Things

10y Peter Dingle

Preparing for the Internet of Things

Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is im...

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The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables
Marketing

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

10y Jeanniey Mullen

The 99% Reality: Online Marketing Is Broken, Migra...

Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearab...

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Apple Pay to Revolutionize Digital Payment Solutions
Ecommerce

Apple Pay to Revolutionize Digital Payment Solutions

10y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

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Wearable Publishing: Early Days Show Strong Opportunities
Media

Wearable Publishing: Early Days Show Strong Opportunities

10y Jeanniey Mullen

Wearable Publishing: Early Days Show Strong Opport...

Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to c...

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