The Role of the Modern Day Web Analyst
Analytics

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Who Is Buying Adult Coloring Books?
Marketing

Who Is Buying Adult Coloring Books?

9y Robin Neifield

Who Is Buying Adult Coloring Books?

Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...

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VIDEO: Using Data to Localize to New Markets
Asia

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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7 SEO Tools to Improve Content Marketing
Asia

7 SEO Tools to Improve Content Marketing

9y Navneet Kaushal

7 SEO Tools to Improve Content Marketing

Key SEO tools to power a content marketing campaign. Read More...

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VIDEO: The Importance of Content Around Intent [#CZLBKK]
Asia

VIDEO: The Importance of Content Around Intent [#CZLBKK]

9y Sophie Loras

VIDEO: The Importance of Content Around Intent [#C...

In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...

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Financial Institutions Face Analytics Challenges
Analytics

Financial Institutions Face Analytics Challenges

10y Susan Kuchinskas

Financial Institutions Face Analytics Challenges

Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to o...

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Digital Marketing People on the Move: Feb 2014 Roundup
Marketing

Digital Marketing People on the Move: Feb 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: Feb 2014 Rou...

February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...

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Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine
Social

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machin...

10y Liva Judic

Pro Tips From #SESCHI to Turn Your B2B Social Into...

Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & s...

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How to Win with Twitter Lead Gen Cards: Part I
Social

How to Win with Twitter Lead Gen Cards: Part I

10y John Lee

How to Win with Twitter Lead Gen Cards: Part I

B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Read More...

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VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Marketing

VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrend...

11y Melanie White

VIDEO: Big City, Bright Lights, Brighter Shoes #Di...

#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Read More...

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A Framework for Implementing Web Analytics
Analytics

A Framework for Implementing Web Analytics

11y Charlie Wang

A Framework for Implementing Web Analytics

Consider these six factors when implementing web analytics in your organization. Read More...

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Marketing News Roundup: Mindshare, GroupM, WebTrends
Marketing

Marketing News Roundup: Mindshare, GroupM, WebTrends

12y Daniel Mickens

Marketing News Roundup: Mindshare, GroupM, WebTren...

CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Read More...

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Should Analytics Be Bundled or Cobbled?
Actionable Analysis

Should Analytics Be Bundled or Cobbled?

12y Andrew Edwards

Should Analytics Be Bundled or Cobbled?

Several solutions for a changing environment. Read More...

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Facebook Bolsters Page Insights, Unveils New Ad Unit
Social

Facebook Bolsters Page Insights, Unveils New Ad Unit

13y Christopher Heine

Facebook Bolsters Page Insights, Unveils New Ad Un...

Social giant's analytics dashboard becomes more robust. Read More...

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Web Analytics Giants in China Face Many Challenges
Analytics

Web Analytics Giants in China Face Many Challenges

13y Michael Xu

Web Analytics Giants in China Face Many Challenges

Here are three key challenges analytics companies have to deal with in China. Read More...

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IBM Rolls Out Analytics, Marketing Tool
Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

13y Anna Maria Virzi

IBM Rolls Out Analytics, Marketing Tool

A company known for selling software to CIOs and CEOs now aims for CMOs. Read More...

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Why Left-Brained Analysts Need Right-Brained Creatives
Analytics

Why Left-Brained Analysts Need Right-Brained Creatives

13y Neil Mason

Why Left-Brained Analysts Need Right-Brained Creat...

Consider this whole-brain approach to testing and experimentation. Read More...

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Facebook Ads Get Half the Clicks of Network Banners
Social

Facebook Ads Get Half the Clicks of Network Banners

13y Christopher Heine

Facebook Ads Get Half the Clicks of Network Banner...

Webtrends' report shows paid promotions lagged in 2010 compared to the previous year. Read More...

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Most Marketing Buzz Words Today Are at Least 10 Years Old
Asia

Most Marketing Buzz Words Today Are at Least 10 Years Old

14y Patrick Tam

Most Marketing Buzz Words Today Are at Least 10 Ye...

Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Read More...

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What Your Website Doesn't Know
Marketing

What Your Website Doesn't Know

14y Alex Yoder

What Your Website Doesn't Know

It's not just about your website anymore. So what's next? Read More...

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ROI-Driven Marketing: Turning Data into Results
Actionable Analysis

ROI-Driven Marketing: Turning Data into Results

15y Team ClickZ

ROI-Driven Marketing: Turning Data into Results

[Sponsored Webinar] To achieve true ROI-driven campaigns, the data marketers collect must be both accurate and actionable, allowing them to make infor...

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