The Realities of Cross-Device Marketing in a Mobile Driven World: Part I
Asia

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...

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Recasting Business Communications in Today’s Omnichannel World
Asia

Recasting Business Communications in Today’s Omnichannel World

9y Safitri Sri

Recasting Business Communications in Today’s Omnic...

With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...

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Taco Bell Japan Entry Shows Importance of Localization
Asia

Taco Bell Japan Entry Shows Importance of Localization

9y Christian Arno

Taco Bell Japan Entry Shows Importance of Localiza...

Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...

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4 Steps to an Online Rollout Across Multiple Asian Markets
Asia

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Curing Asia’s Allergy to Failure
Asia

Curing Asia’s Allergy to Failure

9y David Ketchum

Curing Asia’s Allergy to Failure

"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...

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Choosing a Domain Name for Chinese Websites
Asia

Choosing a Domain Name for Chinese Websites

9y Gordon Choi

Choosing a Domain Name for Chinese Websites

In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...

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Mobile Optimization: 4 Tips for Tapping Into the Asian Market
Asia

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

9y Christian Arno

Mobile Optimization: 4 Tips for Tapping Into the A...

A mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...

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360 Changes Search Brand to Haosou
Asia

360 Changes Search Brand to Haosou

9y Gordon Choi

360 Changes Search Brand to Haosou

China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]
Asia

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

9y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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VIDEO: The Importance of Content Around Intent [#CZLBKK]
Asia

VIDEO: The Importance of Content Around Intent [#CZLBKK]

9y Sophie Loras

VIDEO: The Importance of Content Around Intent [#C...

In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...

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Parallax Scrolling and SEO: What You Should Know Before Designing a Website
Asia

Parallax Scrolling and SEO: What You Should Know Before Designing a Website

9y Navneet Kaushal

Parallax Scrolling and SEO: What You Should Know B...

Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Read More...

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Localization Is the Key to Going Global
Asia

Localization Is the Key to Going Global

10y Christian Arno

Localization Is the Key to Going Global

As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...

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10 Tips for Designing a Web Page That Looks Great and Ranks High
Asia

10 Tips for Designing a Web Page That Looks Great and Ranks High

10y Navneet Kaushal

10 Tips for Designing a Web Page That Looks Great ...

These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for ...

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Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity
Analytics

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opport...

10y Mark Ryan

Analyzing Competitive SEO Placement and Identifyin...

When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here...

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SEO Number Crunching – 5 Great Excel Features
Search

SEO Number Crunching – 5 Great Excel Features

10y Crispin Sheridan

SEO Number Crunching – 5 Great Excel Features

Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site perf...

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Will the New gTLDs Spur Digital Innovation Away From the Home Page?
Data insights

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

10y Jennifer Wolfe

Will the New gTLDs Spur Digital Innovation Away Fr...

With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...

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Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience
Marketing

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

10y Yuyu Chen

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Cli...

By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...

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More Tactics to Improve Landing Page Conversion Rate in China
Asia

More Tactics to Improve Landing Page Conversion Rate in China

10y Gordon Choi

More Tactics to Improve Landing Page Conversion Ra...

In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Read Mor...

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7 Tools for Creating a Conversion-Optimized Mobile Website
Acquisition

7 Tools for Creating a Conversion-Optimized Mobile Website

10y Tim Ash

7 Tools for Creating a Conversion-Optimized Mobile...

These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. R...

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VIDEO: Sparkline on 2014 Analytics Trends in APAC
Actionable Analysis

VIDEO: Sparkline on 2014 Analytics Trends in APAC

10y Adaline Lau

VIDEO: Sparkline on 2014 Analytics Trends in APAC

Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...

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Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface
Social

Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interf...

10y Liva Judic

Twitter Launches Epsilon-Powered Tailored Audience...

Twitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website. Read More...

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How Social Media is Shaping the Evolution of E-Commerce Web Design
Social

How Social Media is Shaping the Evolution of E-Commerce Web Design

10y Himanshu Sareen

How Social Media is Shaping the Evolution of E-Com...

Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...

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Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website
Acquisition

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

10y Nathan Richter

Rolling Out the Welcome Mat: Selling Directly to C...

A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...

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3 Digital Marketing Trends to Watch Out For in 2014
Analytics

3 Digital Marketing Trends to Watch Out For in 2014

10y Jack Aaronson

3 Digital Marketing Trends to Watch Out For in 201...

With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Read Mo...

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2 Steps to Building Trust with Your Homepage
Acquisition

2 Steps to Building Trust with Your Homepage

10y Tim Ash

2 Steps to Building Trust with Your Homepage

Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trus...

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Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com
Marketing

Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft....

11y McNeal Maddox

Dynamic Do-Over: Learning from the Responsive Desi...

Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require...

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With Website Optimization, There is No Such Thing as Perfect
Marketing

With Website Optimization, There is No Such Thing as Perfect

11y Nathan Richter

With Website Optimization, There is No Such Thing ...

Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Read More...

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