WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Texas.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.