A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
Three clever social media campaigns in China work hard on earned media to help them go viral.
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience.
E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the opportunities for foreign brands are boundless.
Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.