Using the 3 C's for Online and Offline Commerce in China
Asia

Using the 3 C's for Online and Offline Commerce in China

9y Sophie Loras

Using the 3 C's for Online and Offline Commerce in...

Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...

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How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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China’s E-Tail Revolution: Transform or Fail
Asia

China’s E-Tail Revolution: Transform or Fail

9y Melanie White

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...

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4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

9y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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The Rise and Rise of WeChat
Asia

The Rise and Rise of WeChat

9y Elisa Harca

The Rise and Rise of WeChat

There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...

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Tencent Opens WeChat Moments to All Advertisers
Asia

Tencent Opens WeChat Moments to All Advertisers

9y Sophie Loras

Tencent Opens WeChat Moments to All Advertisers

Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...

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3 Digital Trends to Watch Out for in Asia
Asia

3 Digital Trends to Watch Out for in Asia

9y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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VIDEO: Defining Brand DNA at Peninsula Hotels
Asia

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola
Asia

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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China's Ping An Leverages Social Data to Personalize Travel Insurance
Asia

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical
Asia

Social Media Merchandising: Bridging the Gap Between the Virtual and the Ph...

9y Elisa Harca

Social Media Merchandising: Bridging the Gap Betwe...

Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...

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Memo Banks: Innovate or Die
Asia

Memo Banks: Innovate or Die

9y Peter Dingle

Memo Banks: Innovate or Die

In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...

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Why Weibo Still has a Role to Play for Brands
Asia

Why Weibo Still has a Role to Play for Brands

9y Chris Baker

Why Weibo Still has a Role to Play for Brands

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...

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China's Great Data Paradox
Analytics

China's Great Data Paradox

9y Sophie Loras

China's Great Data Paradox

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...

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Developing a Successful Multi-Market Social Campaign for APAC
Asia

Developing a Successful Multi-Market Social Campaign for APAC

9y Elisa Harca

Developing a Successful Multi-Market Social Campai...

Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...

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Tencent’s SY Lau on How China is Re-Shaping Digital Media
Asia

Tencent’s SY Lau on How China is Re-Shaping Digital Media

9y Sophie Loras

Tencent’s SY Lau on How China is Re-Shaping Digita...

Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...

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China's JD.com Adds Unilever to its Stable of Global Brands
Asia

China's JD.com Adds Unilever to its Stable of Global Brands

9y Sophie Loras

China's JD.com Adds Unilever to its Stable of Glob...

Brands are the big winners as competition heats up between China's e-commerce platforms. Read More...

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Sprite Moves Online to Push Millennials In China Offline
Asia

Sprite Moves Online to Push Millennials In China Offline

9y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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Turning 5-Second Content Into Million Dollar Returns
Asia

Turning 5-Second Content Into Million Dollar Returns

9y Joseph Tsang

Turning 5-Second Content Into Million Dollar Retur...

WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Read More...

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Responding to an Online Hack
Asia

Responding to an Online Hack

9y Gordon Choi

Responding to an Online Hack

China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...

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WeChat Partners With Unicef HK to Showcase Payment Beyond Borders
Asia

WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

9y Sophie Loras

WeChat Partners With Unicef HK to Showcase Payment...

There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...

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Windfall For Advertisers As Tencent Opens Third Party Data Access
Asia

Windfall For Advertisers As Tencent Opens Third Party Data Access

9y Sophie Loras

Windfall For Advertisers As Tencent Opens Third Pa...

Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...

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Bayern Munich Joins Tmall to Tap Chinese Fans
Asia

Bayern Munich Joins Tmall to Tap Chinese Fans

9y Sophie Loras

Bayern Munich Joins Tmall to Tap Chinese Fans

Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...

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Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo
Asia

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

9y Sophie Loras

Apple's Tim Cook Becomes Latest Celebrity to Join ...

Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Read More...

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Snapchat Looks to Reinvigorate Discover With New Feature
Social

Snapchat Looks to Reinvigorate Discover With New Feature

9y Yuyu Chen

Snapchat Looks to Reinvigorate Discover With New F...

The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...

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Wearable Technology: The Ultimate in Personal Marketing
Asia

Wearable Technology: The Ultimate in Personal Marketing

9y Stephen Hay

Wearable Technology: The Ultimate in Personal Mark...

New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...

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Facebook Messenger Adds E-Commerce Capabilities
Media

Facebook Messenger Adds E-Commerce Capabilities

9y Yuyu Chen

Facebook Messenger Adds E-Commerce Capabilities

One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping...

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