WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...
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View articleSuccessful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperperso...
View articleThe most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...
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View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
View articleOn the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Read More...
View articleA look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...
View articleBritish Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Read More...
View articleFind out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...
View articleAs a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Read More...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleIt's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Read More...
View articleKer Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...
View articleA photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Read More...
View articleWithin six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...
View articleCIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...
View articleSuccessful digital engagement in China comes down to five key points. Read More...
View articleMore than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Read More...
View articleLet me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...
View articleMost marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...
View articleThe mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Read More...
View articleApple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers. Read More...
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