Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?
Asia

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

10y Yuyu Chen

Can WeChat’s New Ad Service Rival Facebook and Twi...

WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...

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Cookie Run Boosts Messaging Apps' Revenue in Asia
Asia

Cookie Run Boosts Messaging Apps' Revenue in Asia

10y Yuyu Chen

Cookie Run Boosts Messaging Apps' Revenue in Asia

Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...

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The Future of Social Is "Sticky"
Asia

The Future of Social Is "Sticky"

10y Peter Dingle

The Future of Social Is "Sticky"

Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperperso...

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4 Ways Brands Can Use WeChat for Sales
Asia

4 Ways Brands Can Use WeChat for Sales

10y Chris Baker

4 Ways Brands Can Use WeChat for Sales

The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...

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Opportunities for Brands to Use WeChat for Research
Asia

Opportunities for Brands to Use WeChat for Research

10y Chris Baker

Opportunities for Brands to Use WeChat for Researc...

Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...

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WeChat and Its Mobile Commerce Potential
Asia

WeChat and Its Mobile Commerce Potential

10y Chris Baker

WeChat and Its Mobile Commerce Potential

Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...

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China's Weibo Could Go Public at a Deflated Price
Asia

China's Weibo Could Go Public at a Deflated Price

10y Yuyu Chen

China's Weibo Could Go Public at a Deflated Price

China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...

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10 Ways to Localize Digital Marketing in China
Asia

10 Ways to Localize Digital Marketing in China

10y Gordon Choi

10 Ways to Localize Digital Marketing in China

These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...

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What the Digital World Can Learn From China and APAC
Social

What the Digital World Can Learn From China and APAC

10y Aaron Kahlow

What the Digital World Can Learn From China and AP...

China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...

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WhatsApp to Launch Voice Calls Later This Year
Media

WhatsApp to Launch Voice Calls Later This Year

10y Yuyu Chen

WhatsApp to Launch Voice Calls Later This Year

On the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Read More...

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Infographic: WhatsApp and Its Asian Competitors
Asia

Infographic: WhatsApp and Its Asian Competitors

10y Adaline Lau

Infographic: WhatsApp and Its Asian Competitors

A look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...

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British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall
Asia

British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive ...

10y Adaline Lau

British Airways Taps WeChat for Chinese New Year, ...

British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Read More...

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VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why
Asia

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

10y Adaline Lau

VIDEO: China Ahead of Game in Social Commerce - Ra...

Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...

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WeChat Official Accounts and What This Means for Marketers
Asia

WeChat Official Accounts and What This Means for Marketers

10y Rudi Leung

WeChat Official Accounts and What This Means for M...

As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Read More...

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Why Mobile Chat Requires Kid Gloves
Asia

Why Mobile Chat Requires Kid Gloves

11y Charlie Pownall

Why Mobile Chat Requires Kid Gloves

With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...

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Making WeChat Work for Brands
Asia

Making WeChat Work for Brands

11y Elisa Harca

Making WeChat Work for Brands

It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Read More...

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WeChat or Weibo for Luxury Brands? [Video]
Asia

WeChat or Weibo for Luxury Brands? [Video]

11y Adaline Lau

WeChat or Weibo for Luxury Brands? [Video]

Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...

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GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]
Asia

GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

11y Alvin Wang Graylin

GMIC Beijing 2013: Mobile Highlights in China [Pho...

A photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Read More...

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Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Asia

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

11y Adaline Lau

Macau Tourism Rolls Out WeChat Fan Acquisition Cam...

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...

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China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More
Asia

China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and Mor...

11y Adaline Lau

China's Social Media Landscape 2013 - CIC CEO on S...

CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...

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Digital Engagement in China - Social Gets Serious [Infographic]
Asia

Digital Engagement in China - Social Gets Serious [Infographic]

11y Elisa Harca

Digital Engagement in China - Social Gets Serious ...

Successful digital engagement in China comes down to five key points. Read More...

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Brands Dip Into WeChat, China's Emerging Mobile Social Platform
Asia

Brands Dip Into WeChat, China's Emerging Mobile Social Platform

11y Adaline Lau

Brands Dip Into WeChat, China's Emerging Mobile So...

More than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Read More...

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Don't Let Social Media Scare You Away!
Asia

Don't Let Social Media Scare You Away!

11y Karen Ho

Don't Let Social Media Scare You Away!

Let me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...

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3 Best Practices for WeChat Marketing
Asia

3 Best Practices for WeChat Marketing

11y Rudi Leung

3 Best Practices for WeChat Marketing

Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...

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2013 Top 10 Predictions for China's Mobile Market
Asia

2013 Top 10 Predictions for China's Mobile Market

11y Alvin Wang Graylin

2013 Top 10 Predictions for China's Mobile Market

The mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Read More...

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Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest
Asia

Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest

11y Adaline Lau

Top 10 ClickZ.asia Columns in 2012: Passbook, WeCh...

Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers. Read More...

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Tencent's WeChat and Responsive Design Dominate in Q3
Asia

Tencent's WeChat and Responsive Design Dominate in Q3

11y Adaline Lau

Tencent's WeChat and Responsive Design Dominate in...

Popular columns for the months of September and October. Read More...

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