Social Media Is Not Just About Facebook, Especially In China
Asia

Social Media Is Not Just About Facebook, Especially In China

10y Christian Arno

Social Media Is Not Just About Facebook, Especiall...

Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...

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Mobile Industry Trends Revealed at GMIC 2014
Asia

Mobile Industry Trends Revealed at GMIC 2014

10y Alvin Wang Graylin

Mobile Industry Trends Revealed at GMIC 2014

The recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Read More...

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10 Ways to Localize Digital Marketing in China
Asia

10 Ways to Localize Digital Marketing in China

10y Gordon Choi

10 Ways to Localize Digital Marketing in China

These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...

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What the Digital World Can Learn From China and APAC
Social

What the Digital World Can Learn From China and APAC

10y Aaron Kahlow

What the Digital World Can Learn From China and AP...

China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...

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WeChat or Weibo for Luxury Brands? [Video]
Asia

WeChat or Weibo for Luxury Brands? [Video]

11y Adaline Lau

WeChat or Weibo for Luxury Brands? [Video]

Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...

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Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China
Asia

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China

11y Adaline Lau

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign...

Insights on how the global campaign has been adapted to the China market. Read More...

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Weibo: China's 'Twitter on Steroids'
Asia

Weibo: China's 'Twitter on Steroids'

11y Elisa Harca

Weibo: China's 'Twitter on Steroids'

What it is, how it works, and why it matters for marketers. Read More...

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Digital Engagement in China - Social Gets Serious [Infographic]
Asia

Digital Engagement in China - Social Gets Serious [Infographic]

11y Elisa Harca

Digital Engagement in China - Social Gets Serious ...

Successful digital engagement in China comes down to five key points. Read More...

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Don't Let Social Media Scare You Away!
Asia

Don't Let Social Media Scare You Away!

11y Karen Ho

Don't Let Social Media Scare You Away!

Let me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...

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Weibo Marketing and Social Analytics Rule in July
Analytics

Weibo Marketing and Social Analytics Rule in July

11y Adaline Lau

Weibo Marketing and Social Analytics Rule in July

In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...

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Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce
Asia

Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce

11y Adaline Lau

Lee Jeans Integrates Social Videos and DatouDatouT...

The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Read More...

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ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]
Asia

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

12y Alvin Wang Graylin

ClickZ Connect: How to Use Weibo Marketing to Driv...

Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and so...

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Is Weibo Marketing Really Low Cost?
Asia

Is Weibo Marketing Really Low Cost?

12y Louise Au

Is Weibo Marketing Really Low Cost?

A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Read Mor...

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Q&A: Big Data, Mobile, and Weibo Analytics
Analytics

Q&A: Big Data, Mobile, and Weibo Analytics

12y Adaline Lau

Q&A: Big Data, Mobile, and Weibo Analytics

Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...

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Social Media Opportunities Under China's Real Identity Weibo
Asia

Social Media Opportunities Under China's Real Identity Weibo

12y Gordon Choi

Social Media Opportunities Under China's Real Iden...

Here's how the new policy change will impact marketers. Read More...

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Weibo Marketing: What More to Be Done?
Asia

Weibo Marketing: What More to Be Done?

12y Louise Au

Weibo Marketing: What More to Be Done?

Consider these three ways to bring your Weibo marketing in China to the next level. Read More...

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The Jeremy Lin-ernet Effect and Social Media
Asia

The Jeremy Lin-ernet Effect and Social Media

12y Michael Zung

The Jeremy Lin-ernet Effect and Social Media

A basketball player's underdog story is the "dunk heard around the world" on social networks. Read More...

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Measuring Weibo Marketing: Zombie Fans vs. Social Momentum
Asia

Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

13y Eddie Choi

Measuring Weibo Marketing: Zombie Fans vs. Social ...

How are you measuring effectiveness for Weibo campaigns? Read More...

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5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)
Asia

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

13y Rudi Leung

5 Reasons Why Marketers Should Be A Weibo-er (Micr...

Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Read More...

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Where Are You? 3D Positioning of Social Marketing
Asia

Where Are You? 3D Positioning of Social Marketing

13y James Wu

Where Are You? 3D Positioning of Social Marketing

Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...

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