Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...
View articleThe recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Read More...
View articleThese 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...
View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
View articleKer Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...
View articleInsights on how the global campaign has been adapted to the China market. Read More...
View articleWhat it is, how it works, and why it matters for marketers. Read More...
View articleSuccessful digital engagement in China comes down to five key points. Read More...
View articleLet me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...
View articleIn Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...
View articleThe denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Read More...
View articleKen Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and so...
View articleA weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Read Mor...
View articleHong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...
View articleHere's how the new policy change will impact marketers. Read More...
View articleConsider these three ways to bring your Weibo marketing in China to the next level. Read More...
View articleA basketball player's underdog story is the "dunk heard around the world" on social networks. Read More...
View articleHow are you measuring effectiveness for Weibo campaigns? Read More...
View articleBrand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Read More...
View articleUsing one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View article