As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition.
Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms.
The campaign includes a microsite and credit report promo.
Geo-social app now has 10 million users.
Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience.