Multicultural Marketing to Become Mainstream in a Millennial World
Marketing

Multicultural Marketing to Become Mainstream in a Millennial World

9y Yuyu Chen

Multicultural Marketing to Become Mainstream in a ...

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...

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Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Video Ads Are "Taking Over" Spotify
Media

Video Ads Are "Taking Over" Spotify

10y Emily Alford

Video Ads Are "Taking Over" Spotify

Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...

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Wells Fargo Asks Americans to Share Their Goals
Marketing

Wells Fargo Asks Americans to Share Their Goals

11y Lisa Lacy

Wells Fargo Asks Americans to Share Their Goals

The campaign includes a microsite and credit report promo. Read More...

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Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot
Marketing

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

13y Christopher Heine

Foursquare's Top Brands: Old Navy, 7 Eleven, Home ...

Geo-social app now has 10 million users. Read More...

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Going Beyond the Spam
Data insights

Going Beyond the Spam

13y Amy Manus

Going Beyond the Spam

Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Read More...

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