Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
It's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an update.
As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other?
Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy?
There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase.
At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app?