Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing.
Isn't it time that we came together as an industry to create a positive sense of awareness for our industry?
Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.
Inside the Beltway, special interests see their influence and power erode, tweet by tweet.
Also on Wednesday, Wikipedia and Redditt will go dark to protest anti-piracy legislation.
Social answering service gets a big lift in user sign-ups, while marketers ponder the site's advertising potential.
Whatever your opinion on the subject of social, one has to admit it's causing a communication revolution.
The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth.