A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the dollar store."
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat.
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing.
Isn't it time that we came together as an industry to create a positive sense of awareness for our industry?
Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.
Inside the Beltway, special interests see their influence and power erode, tweet by tweet.
Also on Wednesday, Wikipedia and Redditt will go dark to protest anti-piracy legislation.
Social answering service gets a big lift in user sign-ups, while marketers ponder the site's advertising potential.