Because not all people in technology or marketing are created male, or treated equally.
Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right.
United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund human rights projects from all over the world.
Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent.
Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use of LinkedIn to build their personal brand.
Shelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social place to hang for 'women ambassadors' in marketing.
As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically.
This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to live healthier.
A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video.