Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleAs fans around the world unite to watch the 2018 World Cup, we’re witnessing a unique lesson in loyalty. For big brands and marketers, however, the st...
View articleBecause Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...
View articleThis week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...
View articleNike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...
View articleFrom ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...
View articleAs we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...
View articleA new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...
View articleTwitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Read More...
View articleAs the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
View article"Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network techn...
View articleA few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-rel...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleAlthough Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth...
View articleWhen L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargai...
View articleThe World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's ...
View articleThe brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...
View articleGoogle says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...
View articleThe latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleWhile brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...
View articleThe growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...
View articleThis year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleBuffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...
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