In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleWeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleMicrosoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March. Read More...
View articleFormer NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...
View articleGoogle has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and ...
View articleAfter the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...
View articleThe head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...
View articleWPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman,...
View articleMedia investment management firm GroupM has created a consulting services division to add to its staple of services. Read More...
View articleGroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...
View articleRoundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...
View articleThe disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...
View articleLondon-based shop with Poland presence will be part of Possible Worldwide. Read More...
View articleTodd Steinman also worries about Facebook mobile ad clutter. Read More...
View articleHolding co. does not appear to be slowing down in its quest to buy digital firms across the globe. Read More...
View articleAs stock price dips, industry players assess the future of the social site. Read More...
View articleThe partnership could form basis of a global advertising delivery system for TV and web ads. Read More...
View articleGroupM predicts global web ad spend will hit around $98 billion in 2012. Read More...
View articleAgency division to help clients make sense of hip startup tech. Read More...
View articleNew cross-platform campaign ratings system was developed with WPP. Read More...
View articleHolding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer. Read More...
View articleZAAZ founder Shane Atchison named Possible's CEO. Read More...
View articleA look at the uneven venture investments of ad holding companies. Read More...
View articleCIC's clients include Nike, Dell, and Intel. Read More...
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