To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and Reddit, rather than Facebook.
YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch.
Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-knit community of fans to create word-of-mouth buzz.
The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform.
The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided.
Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further with consumers.
Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer.
What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough?
Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced in the heart of consumers' lives – in the home.