As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising.
When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console.
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform.
Xbox Live ad spending has increased 142 percent since 2010.
Microsoft's top ad sales executive will soon mark a year in his job.
Hal Trencher previously led music and entertainment sales at Yahoo.
Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.
An earlier Hyundai/Xbox campaign scored impressive results.
App has to wait till next year to deck the halls.