Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Google, Yandex and Baidu: Strategies for expanding your search marketing

4y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Is Yahoo in the process of imploding?

Media Is Yahoo in the process of imploding?

5y Al Roberts

Is Yahoo in the process of imploding?

In a deal that one observer called “the saddest $5 billion deal in tech history,” Yahoo agree to sell itself to telecommunications giant V...

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What are the top 10 most popular search engines?

Data insights What are the top 10 most popular search engines?

5y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

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What the Verizon/Yahoo deal means for the future of email marketing

Email What the Verizon/Yahoo deal means for the future of email marketing

5y Ryan Phelan

What the Verizon/Yahoo deal means for the future o...

Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...

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Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

5y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

5y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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Tumblr enters the live video market

Media Tumblr enters the live video market

5y Al Roberts

Tumblr enters the live video market

Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

Asia Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

5y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

Media The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

5y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

Media The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

5y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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Three last minute tips to make your Mother's Day marketing resonate

Email Three last minute tips to make your Mother's Day marketing resonate

5y Mike O'Brien

Three last minute tips to make your Mother's Day m...

Mother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...

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The Digital Download: Facebook additions amid Yahoo speculation

Media The Digital Download: Facebook additions amid Yahoo speculation

6y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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Why not having DMARC can still hurt your deliverability

Email Why not having DMARC can still hurt your deliverability

6y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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The Digital Download: Facebook and Amazon soar, while Yahoo struggles

Media The Digital Download: Facebook and Amazon soar, while Yahoo struggles

6y Mike O'Brien

The Digital Download: Facebook and Amazon soar, wh...

A book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...

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Are Tumblr's advertising plans a bad idea?

Content Are Tumblr's advertising plans a bad idea?

6y Rebecca Sentance

Are Tumblr's advertising plans a bad idea?

Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been...

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ClickZ cases the candidates: the journey from search to site

Search ClickZ cases the candidates: the journey from search to site

6y Mike O'Brien

ClickZ cases the candidates: the journey from sear...

There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...

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ClickZ cases the candidates: Social

Social Media ClickZ cases the candidates: Social

6y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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The digital download: Yahoo axes various content channels and more

Content The digital download: Yahoo axes various content channels and more

6y Yuyu Chen

The digital download: Yahoo axes various content c...

News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...

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Our guide to the best and worst mobile ad formats

Display Advertising Our guide to the best and worst mobile ad formats

6y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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The consumer gravity effect: why it should be a force for your marketing

Media The consumer gravity effect: why it should be a force for your marketing

6y Larry Allen

The consumer gravity effect: why it should be a fo...

To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...

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Eight best practices for your native advertising strategy

Display Advertising Eight best practices for your native advertising strategy

6y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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A beginning of year audit checklist for your email marketing program

Email A beginning of year audit checklist for your email marketing program

6y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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And our favorite ads of 2015 are...

Asia And our favorite ads of 2015 are...

6y ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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Native advertising 101: the good, the bad and the ugly

Display Advertising Native advertising 101: the good, the bad and the ugly

6y Mike O'Brien

Native advertising 101: the good, the bad and the ...

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...

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What can marketers do now that Amazon Text Ads are a no go?

Paid Search What can marketers do now that Amazon Text Ads are a no go?

6y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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Optimizing search in the mobile era

Asia Optimizing search in the mobile era

6y Rico Chan

Optimizing search in the mobile era

Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...

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Yahoo Gemini slows down Q3 paid search growth

Ad Industry Metrics Yahoo Gemini slows down Q3 paid search growth

6y Yuyu Chen

Yahoo Gemini slows down Q3 paid search growth

Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...

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