To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole year.
Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.
Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns.
Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimize search marketing efforts.
Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend?
To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential.
Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy.
While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event was trending for two straight days.
This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise.