Welcome to the next generation of rank tracking

Welcome to the next generation of rank tracking

8y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

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Yahoo’s Top Tips for Writing Copy That Converts

Yahoo’s Top Tips for Writing Copy That Converts

8y Guest

Yahoo’s Top Tips for Writing Copy That Converts

Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...

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Tweets of the Week: Labor Day Was No Match for Apple's Day

Tweets of the Week: Labor Day Was No Match for Apple's Day

8y Mike O'Brien

Tweets of the Week: Labor Day Was No Match for App...

While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event...

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Tweets of the Week: U.S. Open and Star Wars Lead the Way

Tweets of the Week: U.S. Open and Star Wars Lead the Way

8y Yuyu Chen

Tweets of the Week: U.S. Open and Star Wars Lead t...

This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...

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Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

8y Yuyu Chen

Tumblr Helps Mobile Developers Distribute Content ...

At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...

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2015’s Fastest-Growing and Most Valuable Email Marketing Companies

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

8y Simms Jenkins

2015’s Fastest-Growing and Most Valuable Email Mar...

In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, ...

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Rise Of the Authenticators

Rise Of the Authenticators

8y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

8y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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Digital Marketing People on the Move: July 2015 Roundup

Digital Marketing People on the Move: July 2015 Roundup

8y Yuyu Chen

Digital Marketing People on the Move: July 2015 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...

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4 Marketing Trends to Watch for in 2016

4 Marketing Trends to Watch for in 2016

8y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

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Could Microsoft and AOL Take on Google and Facebook?

Could Microsoft and AOL Take on Google and Facebook?

8y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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The New Media Meritocracy

The New Media Meritocracy

8y Kevin Lee

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...

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TAG, Google Program to Block Invalid Data-Center Traffic

TAG, Google Program to Block Invalid Data-Center Traffic

8y Yuyu Chen

TAG, Google Program to Block Invalid Data-Center T...

Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blackli...

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5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

8y Tessa Wegert

5 Surefire Ways to Alienate Your Target Audience (...

Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...

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How Email Works: Part Two

How Email Works: Part Two

8y Derek Harding

How Email Works: Part Two

In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...

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Search in Asia Goes Well Beyond Google

Search in Asia Goes Well Beyond Google

8y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Competition The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

8y Frank Sinton

The Three C’s of Spotify’s Video Play: CPMs, Creat...

Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...

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The Gravitational Pull of Leadership

The Gravitational Pull of Leadership

8y Chris Copeland

The Gravitational Pull of Leadership

When companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...

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Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

8y Yuyu Chen

Yahoo Allows Advertisers to Independently Validate...

Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Read More...

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Facebook Becomes the Fastest Growing Global Media Company

Facebook Becomes the Fastest Growing Global Media Company

8y Yuyu Chen

Facebook Becomes the Fastest Growing Global Media ...

Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...

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Silent Video May Become Your Brand’s Loudest Statement

Silent Video May Become Your Brand’s Loudest Statement

8y Sean Miller

Silent Video May Become Your Brand’s Loudest State...

Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...

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4 Steps to an Online Rollout Across Multiple Asian Markets

4 Steps to an Online Rollout Across Multiple Asian Markets

8y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Should Email Marketers Worry About IBM Verse?

Should Email Marketers Worry About IBM Verse?

8y Derek Harding

Should Email Marketers Worry About IBM Verse?

Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...

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Yahoo Beefs Up Digital Content With New Video Channels

Yahoo Beefs Up Digital Content With New Video Channels

8y Mike O'Brien

Yahoo Beefs Up Digital Content With New Video Chan...

After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...

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Who Does It Better: Yahoo Japan or Google Japan?

Who Does It Better: Yahoo Japan or Google Japan?

8y Motoko Hunt

Who Does It Better: Yahoo Japan or Google Japan?

A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

8y Stephanie Miller

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

8y Yuyu Chen

U.S. Digital Display Ad Spend Shifting Toward Face...

New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...

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