The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...
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View articleWhile Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...
View articleThe tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...
View articleA look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...
View articleTwitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...
View articlePromoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their a...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
View articleYahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possib...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleFollowing Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Read ...
View articleAOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleThe social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? ...
View articleMillennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compe...
View articleThe Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help...
View articleJust one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleThe Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr....
View articleAs Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...
View articleYahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Read More...
View articleGet to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...
View articlePersonalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon...
View articleThe platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...
View articleAs search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. Ho...
View articleNative advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Read ...
View articleNative advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, ...
View articleYahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and sh...
View articleThe latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Read Mo...
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