Little Fanfare as Yahoo Leaves China
Asia

Little Fanfare as Yahoo Leaves China

9y Sophie Loras

Little Fanfare as Yahoo Leaves China

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

9y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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Real-Time KFC Campaign Offers Chicken During Website Crashes
Marketing

Real-Time KFC Campaign Offers Chicken During Website Crashes

9y Mike O'Brien

Real-Time KFC Campaign Offers Chicken During Websi...

While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...

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Gigaom’s Demise: What’s the Future of Digital Publishing?
Marketing

Gigaom’s Demise: What’s the Future of Digital Publishing?

9y Yuyu Chen

Gigaom’s Demise: What’s the Future of Digital Publ...

The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...

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5 Ways to Target Email Users With Display Ads
Display Advertising

5 Ways to Target Email Users With Display Ads

9y Liz Rutgersson

5 Ways to Target Email Users With Display Ads

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...

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Tweets to Appear in Google Searches
Search

Tweets to Appear in Google Searches

9y Mike O'Brien

Tweets to Appear in Google Searches

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...

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Twitter Syndicates Promoted Tweets for Broader Reach
Social

Twitter Syndicates Promoted Tweets for Broader Reach

9y Emily Alford

Twitter Syndicates Promoted Tweets for Broader Rea...

Promoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their a...

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Mobile Acquisitions and Ads to Shape the Future of Social Media
Media

Mobile Acquisitions and Ads to Shape the Future of Social Media

9y Tessa Wegert

Mobile Acquisitions and Ads to Shape the Future of...

A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...

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Yahoo Pushes Further Into Mobile With Self-Service Platform
Media

Yahoo Pushes Further Into Mobile With Self-Service Platform

9y Yuyu Chen

Yahoo Pushes Further Into Mobile With Self-Service...

Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possib...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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Yahoo Gemini Moves Into App Install Ads
Media

Yahoo Gemini Moves Into App Install Ads

9y Yuyu Chen

Yahoo Gemini Moves Into App Install Ads

Following Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Read ...

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AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative
Media

AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

9y Greg Jarboe

AOL Acquires Vidible, Strengthening Its Position a...

AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...

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Tumblr Expands Sponsored Capabilities With Mobile App Install Ads
Media

Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

9y Yuyu Chen

Tumblr Expands Sponsored Capabilities With Mobile ...

The social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? ...

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Millennials: The Next Generation of Creative Digital Content
Asia

Millennials: The Next Generation of Creative Digital Content

9y Erika Wang

Millennials: The Next Generation of Creative Digit...

Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compe...

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Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll
Media

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

9y Yuyu Chen

Yahoo to Rival AOL, Google, and Facebook With Acqu...

The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help...

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Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify
Marketing

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

9y Mike O'Brien

Taylor Swift "Coincidentally" Launches App After P...

Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...

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U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign
Marketing

U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign

9y Mike O'Brien

U.K. Tourism Agency Partners With Yahoo for Conten...

The Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr....

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Tumblr Leaps Into Native Video With Auto-Play Ads
Media

Tumblr Leaps Into Native Video With Auto-Play Ads

9y Emily Alford

Tumblr Leaps Into Native Video With Auto-Play Ads

As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...

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Yahoo’s Programmatic Presence: Can It Make a Dent in the Industry?
Display Advertising

Yahoo’s Programmatic Presence: Can It Make a Dent in the Industry?

9y Liz Rutgersson

Yahoo’s Programmatic Presence: Can It Make a Dent ...

Yahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Read More...

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Spotlight On: Tribal Worldwide's Rich Guest
Agency Spotlight

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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The Importance of Personalization
Marketing

The Importance of Personalization

10y Tessa Wegert

The Importance of Personalization

Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon...

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Facebook’s Audience Network Goes Global
Social

Facebook’s Audience Network Goes Global

10y Yuyu Chen

Facebook’s Audience Network Goes Global

The platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...

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Search Is No Longer a Destination - It’s an Activity
Search

Search Is No Longer a Destination - It’s an Activity

10y Jeremy Hull

Search Is No Longer a Destination - It’s an Activi...

As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. Ho...

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The Mystique of Native Advertising
Asia

The Mystique of Native Advertising

10y Erika Wang

The Mystique of Native Advertising

Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Read ...

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Native Ad Transparency – Are We Clear?
Display Advertising

Native Ad Transparency – Are We Clear?

10y Tessa Wegert

Native Ad Transparency – Are We Clear?

Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, ...

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Yahoo Purchases Luminate to Boost Ad Business
Display Advertising

Yahoo Purchases Luminate to Boost Ad Business

10y Emily Alford

Yahoo Purchases Luminate to Boost Ad Business

Yahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and sh...

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Yahoo Style Takes a Splash at Native Advertising
Display Advertising

Yahoo Style Takes a Splash at Native Advertising

10y Mike O'Brien

Yahoo Style Takes a Splash at Native Advertising

The latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Read Mo...

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