Display Media Bots? (5 Ways to Double Down on Search)
Paid Search

Display Media Bots? (5 Ways to Double Down on Search)

10y Kevin Lee

Display Media Bots? (5 Ways to Double Down on Sear...

Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...

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Hidden Stories About the Early Days of Digital Advertising
Marketing

Hidden Stories About the Early Days of Digital Advertising

10y Gary Stein

Hidden Stories About the Early Days of Digital Adv...

A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...

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Ever Wanted to Advertise on Tumblr?
Paid Search

Ever Wanted to Advertise on Tumblr?

10y Elizabeth Marsten

Ever Wanted to Advertise on Tumblr?

A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...

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Yahoo Debuts Motion Ads
Display Advertising

Yahoo Debuts Motion Ads

10y Lisa Lacy

Yahoo Debuts Motion Ads

The new ad format combines images and animation to create what Yahoo says is a more entertaining experience. Kraft is the first brand to use it. Read ...

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Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)
Paid Search

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

10y Kevin Lee

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy ...

As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...

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When Is a 4-Star Rating Better Than a 5-Star Rating?
Local

When Is a 4-Star Rating Better Than a 5-Star Rating?

10y Gregg Stewart

When Is a 4-Star Rating Better Than a 5-Star Ratin...

The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...

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Yahoo to Block Social Log-Ins From Facebook and Google
Social

Yahoo to Block Social Log-Ins From Facebook and Google

10y Carly Page

Yahoo to Block Social Log-Ins From Facebook and Go...

Yahoo will soon require users of the website's services to register for Yahoo IDs. The new sign-in shakeup is chief executive Marissa Mayer's latest i...

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Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse
Email

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride i...

10y Margaret Farmakis

Gmail Leads the Charge: Email Marketers Could Be i...

If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past yea...

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Digital Marketing People on the Move: Feb 2014 Roundup
Marketing

Digital Marketing People on the Move: Feb 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: Feb 2014 Rou...

February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...

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Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini
Asia

Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

10y Adaline Lau

Yahoo Hong Kong Unveils Localized Mobile Site Ahea...

Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad m...

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Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini
Search

Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini

10y Mary Lisbeth D'Amico

Yahoo Combines Purchase of Mobile Search and Nativ...

Yahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separa...

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Google Signs $100M Upfront Deal With Magna
Marketing

Google Signs $100M Upfront Deal With Magna

10y Yuyu Chen

Google Signs $100M Upfront Deal With Magna

Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...

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IAB: Fraudulent Traffic Creates Loud Bang
Marketing

IAB: Fraudulent Traffic Creates Loud Bang

10y Guest

IAB: Fraudulent Traffic Creates Loud Bang

Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertisin...

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You Are Not Alone in the Analytics World
Analytics

You Are Not Alone in the Analytics World

10y Jim Sterne

You Are Not Alone in the Analytics World

There are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Read More...

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Yahoo's Ad Business Struggles as Traffic Spikes
Display Advertising

Yahoo's Ad Business Struggles as Traffic Spikes

10y Matt Kapko

Yahoo's Ad Business Struggles as Traffic Spikes

Yahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Read More...

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Paid Search Advertising Accelerates in Q4 2013
Paid Search

Paid Search Advertising Accelerates in Q4 2013

10y Yuyu Chen

Paid Search Advertising Accelerates in Q4 2013

Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...

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Google Buys Nest -- What Does It Mean?
Marketing

Google Buys Nest -- What Does It Mean?

10y Chris Copeland

Google Buys Nest -- What Does It Mean?

After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? R...

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Online Content Videos Hit Record 52 Billion Monthly Views
Audience

Online Content Videos Hit Record 52 Billion Monthly Views

10y Greg Jarboe

Online Content Videos Hit Record 52 Billion Monthl...

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...

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CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite
Display Advertising

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Pr...

10y Melanie White

CES 2014: Yahoo Reveals Aviate Acquisition, News D...

Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the i...

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Yahoo Users Infected with Malware After Ads Hijacked
Display Advertising

Yahoo Users Infected with Malware After Ads Hijacked

10y Michael Passingham

Yahoo Users Infected with Malware After Ads Hijack...

Yahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3. Read More...

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For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying
Analytics

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data ...

10y Liva Judic

For Whom The Bell Really Tolls? NSA Docs Show Goog...

Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...

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Dreamforce 2013: Benioff and Mayer Talk Mobile
Conference Coverage

Dreamforce 2013: Benioff and Mayer Talk Mobile

10y Susan Kuchinskas

Dreamforce 2013: Benioff and Mayer Talk Mobile

Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce a...

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Starcom, Yahoo To Leverage Context for Digital Video Content and Ads
Media

Starcom, Yahoo To Leverage Context for Digital Video Content and Ads

10y Liva Judic

Starcom, Yahoo To Leverage Context for Digital Vid...

Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Read More...

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Yahoo: Showrooming in Hong Kong Outperforms Asia Markets
Asia

Yahoo: Showrooming in Hong Kong Outperforms Asia Markets

10y Adaline Lau

Yahoo: Showrooming in Hong Kong Outperforms Asia M...

A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Read More...

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comScore: Google Continues to Lead US Search Market Despite Drop in Queries
Ad Industry Metrics

comScore: Google Continues to Lead US Search Market Despite Drop in Queries

10y Yuyu Chen

comScore: Google Continues to Lead US Search Marke...

Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore...

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Yahoo Users Increase as Revenues Decline
Paid Search

Yahoo Users Increase as Revenues Decline

10y Matt Kapko

Yahoo Users Increase as Revenues Decline

As Yahoo pursues increases in traffic and user engagement, it appears to be coming at even greater expense to its bottom line. Read More...

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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Marketing

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Ran...

11y Kristin Kovner

"Insource Digital Aptitude": Reflections on Advert...

After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...

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