Becoming Responsive in 2013: Adapting to Change
Email

Becoming Responsive in 2013: Adapting to Change

11y David Daniels

Becoming Responsive in 2013: Adapting to Change

How devices are becoming the new portals and how changing interfaces will affect marketers. Read More...

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U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo
Social

U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo

11y Lisa Lacy

U.S. Football Fans Embrace KFC's Couchgating Despi...

KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Read More...

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Making Search the Centerpiece of Your 2013 Digital Advertising
Search

Making Search the Centerpiece of Your 2013 Digital Advertising

11y Chris Copeland

Making Search the Centerpiece of Your 2013 Digital...

As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...

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ComScore Study Reveals Online Searches Hit 17 Billion in November
Ad Industry Metrics

ComScore Study Reveals Online Searches Hit 17 Billion in November

11y James Dohnert

ComScore Study Reveals Online Searches Hit 17 Bill...

November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...

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A Letter to Google's Local Team: Can You Give a Brand a Break?
Local

A Letter to Google's Local Team: Can You Give a Brand a Break?

11y Gregg Stewart

A Letter to Google's Local Team: Can You Give a Br...

Search engines need to catch up with how consumers shop and source information. Read More...

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Social Sentiment Tracked for 2012 Presidential Election
Display Advertising

Social Sentiment Tracked for 2012 Presidential Election

11y Miranda Miller

Social Sentiment Tracked for 2012 Presidential Ele...

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...

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Obama vs. Romney: Who’s Winning the YouTube Vote?
Audience

Obama vs. Romney: Who’s Winning the YouTube Vote?

12y Greg Jarboe

Obama vs. Romney: Who’s Winning the YouTube Vote?

President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...

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Isocket Raises $8 Million to Revolutionize Direct Ad Sales
Marketing

Isocket Raises $8 Million to Revolutionize Direct Ad Sales

12y Melanie White

Isocket Raises $8 Million to Revolutionize Direct ...

Direct online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group. Read More...

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Yahoo Snatches Up Google VP for Around $60M
Marketing

Yahoo Snatches Up Google VP for Around $60M

12y Caitlin Rossman

Yahoo Snatches Up Google VP for Around $60M

Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry...

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Grey Grabs Majority Stake in Germany's Digital Shop k102
Agency Spotlight

Grey Grabs Majority Stake in Germany's Digital Shop k102

12y Caitlin Rossman

Grey Grabs Majority Stake in Germany's Digital Sho...

Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...

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Microsoft Renames AdCenter Bing Ads
Paid Search

Microsoft Renames AdCenter Bing Ads

12y Rosalie Marshall

Microsoft Renames AdCenter Bing Ads

Microsoft and Yahoo rename advertising activities under a collective brand name. Read More...

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Top Yahoo Search Exec Moves to Foursquare
Agency Spotlight

Top Yahoo Search Exec Moves to Foursquare

12y Susan Kuchinskas

Top Yahoo Search Exec Moves to Foursquare

Foursquare hires Yahoo veteran Rob Wilk as vice president of sales. Read More...

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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Marketing

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

12y Kate Kaye

Republicans Spend $50K on YouTube Ads Targeting Co...

Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...

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Summer Travel Boosts Hotel and Transportation Sites
Audience

Summer Travel Boosts Hotel and Transportation Sites

12y Melanie White

Summer Travel Boosts Hotel and Transportation Site...

In June travel site traffic rose 9 percent according to comScore. Read More...

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Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Display Advertising

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

12y Matt Kapko

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics...

Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Read More...

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Can Marissa Find the Signal @ Yahoo?
Paid Search

Can Marissa Find the Signal @ Yahoo?

12y Kevin Lee

Can Marissa Find the Signal @ Yahoo?

Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Read More...

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The Best Product for Marissa Mayer to Fix
Email

The Best Product for Marissa Mayer to Fix

12y Dave Hendricks

The Best Product for Marissa Mayer to Fix

Yahoo's most important and visible product is email. As in @yahoo.com. Read More...

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Yahoo Revenues Flat for Q2 Amid CEO Hype
Marketing

Yahoo Revenues Flat for Q2 Amid CEO Hype

12y Kate Kaye

Yahoo Revenues Flat for Q2 Amid CEO Hype

Despite a fresh face at the helm, Yahoo ad revenues were stagnant in Q2. Read More...

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Yahoo Nabs Google Vet Marissa Mayer as CEO
Marketing

Yahoo Nabs Google Vet Marissa Mayer as CEO

12y Matt Kapko

Yahoo Nabs Google Vet Marissa Mayer as CEO

The 37-year-old has been at Google for 13 years. Read More...

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Paid Search Spend Increased 15.5% in Q2
Paid Search

Paid Search Spend Increased 15.5% in Q2

12y Search Engine Watch

Paid Search Spend Increased 15.5% in Q2

Growth is slowing and mobile spiked in Q2 2012. Read More...

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Yahoo Launches Genome to Leverage Audience Data
Data insights

Yahoo Launches Genome to Leverage Audience Data

12y Matt Kapko

Yahoo Launches Genome to Leverage Audience Data

Brands like BMW and STP are targeting on the platform. Read More...

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Mysterious Web Game Lures Viewers to Tom Hanks Show
Media

Mysterious Web Game Lures Viewers to Tom Hanks Show

12y Joan Voight

Mysterious Web Game Lures Viewers to Tom Hanks Sho...

Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Read More...

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Former Google and AOL Exec Barrett Moves to Yahoo
Display Advertising

Former Google and AOL Exec Barrett Moves to Yahoo

12y Kate Kaye

Former Google and AOL Exec Barrett Moves to Yahoo

Michael Barrett aims to help Yahoo's global strategy. Read More...

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Google vs. Local Competitors in Asian Markets
Asia

Google vs. Local Competitors in Asian Markets

12y Christian Arno

Google vs. Local Competitors in Asian Markets

If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's a...

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Yahoo Unveils New Search Tool
Search

Yahoo Unveils New Search Tool

12y Gareth Morgan

Yahoo Unveils New Search Tool

Tool is designed for improved iPad, iPhone, and Web search. Read More...

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Yahoo Introduces Data-Driven Genome Targeting Network
Marketing

Yahoo Introduces Data-Driven Genome Targeting Network

12y Kate Kaye

Yahoo Introduces Data-Driven Genome Targeting Netw...

System will incorporate Yahoo, AOL, and MSN network inventory with several data sets. Read More...

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Agencies Lukewarm on 2012 NewFronts
Media

Agencies Lukewarm on 2012 NewFronts

12y Anna Maria Virzi

Agencies Lukewarm on 2012 NewFronts

Will people watch and advertisers buy in? Read More

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