The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go?
If marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging.
Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business.
Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them.
Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition.
A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top?
The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands.
The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers.
During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them.
On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content.