Yelp Adds CPC Advertising to Enhanced Listings
Display Advertising

Yelp Adds CPC Advertising to Enhanced Listings

11y Pierre Zarokian

Yelp Adds CPC Advertising to Enhanced Listings

Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. R...

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Stella Artois App Finds Bars Based on Mood
Marketing

Stella Artois App Finds Bars Based on Mood

11y Lisa Lacy

Stella Artois App Finds Bars Based on Mood

Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...

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Yelp Adds Mobile Reviews
Media

Yelp Adds Mobile Reviews

11y Jennifer Slegg

Yelp Adds Mobile Reviews

Yelp now lets users leave reviews for businesses via their smartphones. Read More...

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Yelp's New Wordmap Helps You Avoid Hipsters
Social

Yelp's New Wordmap Helps You Avoid Hipsters

11y Jessica Lee

Yelp's New Wordmap Helps You Avoid Hipsters

Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Read More...

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Ratings and Reviews - Your Largest Local Opportunity, Missed
Local

Ratings and Reviews - Your Largest Local Opportunity, Missed

11y Gregg Stewart

Ratings and Reviews - Your Largest Local Opportuni...

Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and im...

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Yelp: 5 Tips for Managing the Reputation of Your Firm
Marketing

Yelp: 5 Tips for Managing the Reputation of Your Firm

12y Kim Cabot

Yelp: 5 Tips for Managing the Reputation of Your F...

What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Read More...

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Death of the Website as a Marketing Tool?
Local

Death of the Website as a Marketing Tool?

12y Gregg Stewart

Death of the Website as a Marketing Tool?

Best practices for developing a "full funnel" marketing plan. Read More...

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Social Commerce: Social Media Meets Shopping in a Mobile World [Data]
Actionable Analysis

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

13y Heidi Cohen

Social Commerce: Social Media Meets Shopping in a ...

Five easy-to-implement social commerce tactics. Read More...

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Social, Local, Mobile (SoLoMo) Innovation or Evolution
Local

Social, Local, Mobile (SoLoMo) Innovation or Evolution

13y Gregg Stewart

Social, Local, Mobile (SoLoMo) Innovation or Evolu...

Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Read More...

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Bloomberg: Yelp Backs Off Its Daily Deals Product
Social

Bloomberg: Yelp Backs Off Its Daily Deals Product

13y Nina Boys

Bloomberg: Yelp Backs Off Its Daily Deals Product

Local reviews platform has halved sales staff dedicated to the offering. Read More...

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Encounters With a Shoe Nazi
Marketing

Encounters With a Shoe Nazi

13y Anna Maria Virzi

Encounters With a Shoe Nazi

How can a business stay open despite bad service, inflated list prices, and bad reviews? Read More...

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3 Tips To Leverage Ratings and Reviews
Local

3 Tips To Leverage Ratings and Reviews

13y Gregg Stewart

3 Tips To Leverage Ratings and Reviews

And why Google Place deserves your immediate attention. Read More...

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Business Listing Management
Local

Business Listing Management

13y Gregg Stewart

Business Listing Management

Do's and don'ts for optimizing your business listing for local searchers. Read More...

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Geo-Social Networks - A Local Business' Best Friend
Social

Geo-Social Networks - A Local Business' Best Friend

13y Liana Evans

Geo-Social Networks - A Local Business' Best Frien...

Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Read More...

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SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Media

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

13y Christopher Heine

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursqua...

Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...

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Yelp Launches 'Check-In Offers' For Businesses
Media

Yelp Launches 'Check-In Offers' For Businesses

13y Christopher Heine

Yelp Launches 'Check-In Offers' For Businesses

The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...

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Facebook's 6 Months of Territorial Expansion: A Timeline
Social

Facebook's 6 Months of Territorial Expansion: A Timeline

14y Christopher Heine

Facebook's 6 Months of Territorial Expansion: A Ti...

The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Read More...

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How Digital Is Improving the Shopper Experience
Asia

How Digital Is Improving the Shopper Experience

14y Andrew Knott

How Digital Is Improving the Shopper Experience

New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Rea...

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Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
Social

Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches

14y Christopher Heine

Foursquare Sees 'Biggest Day Ever' After Facebook ...

Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much lar...

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Twitter Hires First Ad Sales Executives
Social

Twitter Hires First Ad Sales Executives

14y Douglas Quenqua

Twitter Hires First Ad Sales Executives

Twitter hired its first two ad sales executives, from Facebook and Yelp. Read More...

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