Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners
Conference Coverage

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winner...

9y Kristin Kovner

Reflections on Cannes: 5 Best Practices to Steal f...

Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...

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Remembering Mobile Dads - and Not Just on Father’s Day
Media

Remembering Mobile Dads - and Not Just on Father’s Day

9y Idris Nagri

Remembering Mobile Dads - and Not Just on Father’s...

Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...

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Saatchi & Saatchi Worldwide Restructures by Clustering Markets
Marketing

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

9y Yuyu Chen

Saatchi & Saatchi Worldwide Restructures by Cluste...

The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...

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Ad Execs: Mobile Needs Better Creative
Media

Ad Execs: Mobile Needs Better Creative

13y Idris Nagri

Ad Execs: Mobile Needs Better Creative

Advertising Week panel examines mobile challenges, apps, and other marketing issues. Read More...

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