Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes.
Young & Rubicam
Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than those in previous generations.
The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive.
Advertising Week panel examines mobile challenges, apps, and other marketing issues.