Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on ... read more
Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. ... read more
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop users and TV.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.