YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. ... read more
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop users and TV.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has ... read more
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new features, too.