Pitfalls of influencer marketing in Russia and how to avoid them

Digital Marketing Pitfalls of influencer marketing in Russia and how to avoid them

1y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

View article
A definitive guide to video marketing 2020: Stats, strategies, and challenges

Digital Marketing A definitive guide to video marketing 2020: Stats, strategies, and challenges

1y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

View article
If it’s not safe from hackers, it’s not safe for your brand

Content Marketing If it’s not safe from hackers, it’s not safe for your brand

2y Gabriella Stano Aversa

If it’s not safe from hackers, it’s not safe for y...

AdColony's  Gabriella Stano Aversa highlights a new level of danger in the user-generated content (UGC) world – hackers. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
YouTube optimization and intent: Q&A with goop's Courtney Messerli

Search Tools YouTube optimization and intent: Q&A with goop's Courtney Messerli

2y Kimberly Collins

YouTube optimization and intent: Q&A with goop's C...

Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video int...

View article
Video marketing trends CMOs need to know

Video Marketing Video marketing trends CMOs need to know

2y Eoin Dowdall

Video marketing trends CMOs need to know

Video remains a medium that refuses to sit still. Explore video marketing trends that CMOs need to know about, putting them in real-world situations. ...

View article
WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Emerging Technology WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

2y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

View article
Digital ad spend: Paid search continues to dominate in 2019

Digital Advertising Digital ad spend: Paid search continues to dominate in 2019

2y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

View article
The future of video marketing: Growth and demand

Video Marketing The future of video marketing: Growth and demand

2y Jeannie Dougherty

The future of video marketing: Growth and demand

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...

View article
Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

Digital Marketing Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report

2y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

View article
What types of video content on social do consumers engage with most?

Social Media Marketing What types of video content on social do consumers engage with most?

2y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

View article
The social media channels that marketers plan to use over the next 12 months

Digital Marketing The social media channels that marketers plan to use over the next 12 months

2y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

View article
Survey: Nearly 100% of social media users visit at least four platforms a day

Digital Marketing Survey: Nearly 100% of social media users visit at least four platforms a day

2y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

View article
"Video is the future of marketing." But what video do people actually want to watch?

Video Marketing "Video is the future of marketing." But what video do people actually want to watch?

2y Emily Alford

"Video is the future of marketing." But what video...

Too often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...

View article
On D2C digital ad spend, Google and Facebook still beat Amazon

Digital Advertising On D2C digital ad spend, Google and Facebook still beat Amazon

2y Jacqueline Dooley

On D2C digital ad spend, Google and Facebook still...

New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...

View article
Benefiting from AI and deep learning for video summarization

AI & Automation Benefiting from AI and deep learning for video summarization

2y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

View article
How do you measure a good click-through rate (CTR) for PPC?

Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

2y Tereza Litsa

How do you measure a good click-through rate (CTR)...

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

View article
Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Marketing Technology Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

2y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

View article
It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

Digital Advertising It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

3y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

View article
Six examples of digital storytelling consumers care about

Content Marketing Six examples of digital storytelling consumers care about

3y Tiffany Delmore

Six examples of digital storytelling consumers car...

Technology has shortened our attention spans to a mere 8 seconds. Here are six examples of digital storytelling that cut through the noise to reach cu...

View article
YouTube SEO: Tips for how to improve your YouTube video rank

Digital Marketing YouTube SEO: Tips for how to improve your YouTube video rank

3y Tereza Litsa

YouTube SEO: Tips for how to improve your YouTube ...

According to YouTube's video search algorithm, here are the onsite and offsite factors to optimize for when trying to improve your YouTube video rank....

View article
What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

3y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

View article
Connected TV: The challenges and opportunities for marketers

Digital Advertising Connected TV: The challenges and opportunities for marketers

3y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

View article
Weekly martech review: Google walkout + Search privacy update, Amazon Ad earnings, YouTube ad safety

Marketing Technology Weekly martech review: Google walkout + Search privacy update, Amazon Ad earnings, YouTube ad safety

3y Kimberly Collins

Weekly martech review: Google walkout + Search pri...

We review the top news in martech from the week of October 29–November 5, 2018.  Read More...

View article
Weekly martech review: Twilio to acquire SendGrid, Facebook restricts spam, YouTube TV-tailored campaigns

Marketing Technology Weekly martech review: Twilio to acquire SendGrid, Facebook restricts spam, YouTube TV-tailored campaigns

3y Kimberly Collins

Weekly martech review: Twilio to acquire SendGrid,...

We review the top news in martech from the week of October 15–22, 2018. Read More...

View article
Social media marketing is evolving, here's how to keep up

Digital Marketing Social media marketing is evolving, here's how to keep up

3y Tereza Litsa

Social media marketing is evolving, here's how to ...

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...

View article
We’re spending more time with Google than ever. Is it time to ditch Facebook?

Digital Marketing We’re spending more time with Google than ever. Is it time to ditch Facebook?

3y Emily Alford

We’re spending more time with Google than ever. Is...

A recent study shows that consumers are spending more time with Google than ever before, while digital consumption of Facebook is down. Should adverti...

View article
Here’s how businesses can leverage digital content to engage with prospective B2B buyers

Content Marketing Here’s how businesses can leverage digital content to engage with prospective B2B buyers

3y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

View article
1 2 3 31