All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.
Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.
The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.
As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways to get started.
Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity.
We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets.
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming a sequel to its popular short film.