News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.
We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade.
This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform's plans to go beyond its 140-character limit.
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.