We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articleWhat is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...
View articleToday's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...
View articleAs virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
View articleBarbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleHere's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...
View articleFor our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...
View articleHow can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...
View articleImprove your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....
View articleAll signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleMobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleThe success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleAs the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...
View articleDigital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....
View articleWe've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View articleMarriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...
View articleTo optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleStarbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...
View articleContrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...
View articleWith so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...
View articleTo what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...
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