YouTube's Kyncl reveals why digital video will win the decade, in four words
Conference Coverage

YouTube's Kyncl reveals why digital video will win the decade, in four word...

8y Mike O'Brien

YouTube's Kyncl reveals why digital video will win...

We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...

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Tweets of the week: #CES2016 and #Twitter10K take over
Social

Tweets of the week: #CES2016 and #Twitter10K take over

8y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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How Google's AMP accelerates content marketing
Media

How Google's AMP accelerates content marketing

8y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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How to build a brand for the people
Asia

How to build a brand for the people

8y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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What can virtual reality mean for e-commerce? A CES demo gives us a glimpse
Strategies

What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

8y Mike O'Brien

What can virtual reality mean for e-commerce? A CE...

As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...

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Then and now: the evolution of branding
Acquisition

Then and now: the evolution of branding

8y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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Spotlight on: GrubHub's Barbara Martin Coppola
Media

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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Why are ads with animals so appealing?
Video

Why are ads with animals so appealing?

8y Mike O'Brien

Why are ads with animals so appealing?

Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...

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Seven of the biggest industry stats of 2015
Ad Industry Metrics

Seven of the biggest industry stats of 2015

8y Yuyu Chen

Seven of the biggest industry stats of 2015

Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

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And our favorite ads of 2015 are...
Asia

And our favorite ads of 2015 are...

8y Team ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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A tale of two mobile ad markets
Media

A tale of two mobile ad markets

8y Frank Sinton

A tale of two mobile ad markets

How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...

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Three lessons in brand video content from Zappos
Strategies

Three lessons in brand video content from Zappos

8y Tessa Wegert

Three lessons in brand video content from Zappos

Improve your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....

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What is the optimal length of a video ad?
Media

What is the optimal length of a video ad?

8y Mike O'Brien

What is the optimal length of a video ad?

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...

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Meeting consumers on their turf: the value of social media in search marketing
Search

Meeting consumers on their turf: the value of social media in search market...

8y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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Why mobile moments are marketing's golden ticket
Media

Why mobile moments are marketing's golden ticket

8y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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Five ways to optimize customer loyalty in a changing landscape
Analytics

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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Mercedes-Benz and Myer share their secrets for winning holiday content
Media

Mercedes-Benz and Myer share their secrets for winning holiday content

8y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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Harnessing the Force: marketing lessons from 'Star Wars'
Asia

Harnessing the Force: marketing lessons from 'Star Wars'

8y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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Why sponsored social is one of 2015's most effective marketing tactics [Study]
Social

Why sponsored social is one of 2015's most effective marketing tactics [Stu...

8y Mike O'Brien

Why sponsored social is one of 2015's most effecti...

Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....

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Ads of the month: Asia style! Localizing in Wonderfilled ways
Asia

Ads of the month: Asia style! Localizing in Wonderfilled ways

8y Sophie Loras

Ads of the month: Asia style! Localizing in Wonder...

We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...

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A beginner's guide to display advertising
Display Advertising

A beginner's guide to display advertising

8y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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Content studio helps Marriott corner the market on travel entertainment
Marketing

Content studio helps Marriott corner the market on travel entertainment

8y Mike O'Brien

Content studio helps Marriott corner the market on...

Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...

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Bridging the digital and the physical
Ecommerce

Bridging the digital and the physical

8y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Starbucks shows the power of silence during the red cup controversy
Social

Starbucks shows the power of silence during the red cup controversy

8y Mike O'Brien

Starbucks shows the power of silence during the re...

Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...

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Welcome to the new era of B2B video
Media

Welcome to the new era of B2B video

8y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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Interaction helps brands stand out in the vast volume of video
Media

Interaction helps brands stand out in the vast volume of video

8y Mike O'Brien

Interaction helps brands stand out in the vast vol...

With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...

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They laughed when I said neuromarketing
Data insights

They laughed when I said neuromarketing

8y Dave Lloyd

They laughed when I said neuromarketing

To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...

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