How much do you know about Facebook video advertising?
Media

How much do you know about Facebook video advertising?

8y Yuyu Chen

How much do you know about Facebook video advertis...

ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...

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5 tips to nail your next influencer marketing campaign
Marketing

5 tips to nail your next influencer marketing campaign

8y Mike O'Brien

5 tips to nail your next influencer marketing camp...

Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with...

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Why your holiday marketing strategy needs unboxing videos
Media

Why your holiday marketing strategy needs unboxing videos

8y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

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Social media: a revolutionary change that is impossible to ignore
Social

Social media: a revolutionary change that is impossible to ignore

8y Bob Cargill

Social media: a revolutionary change that is impos...

Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...

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Understanding the customer: how to improve the perception of mobile video ads
Media

Understanding the customer: how to improve the perception of mobile video a...

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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How does Under Armour differentiate itself from Nike via digital marketing?
Marketing

How does Under Armour differentiate itself from Nike via digital marketing?

8y Yuyu Chen

How does Under Armour differentiate itself from Ni...

With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...

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Ads of the week: Halloween edition
Display Advertising

Ads of the week: Halloween edition

8y Mike O'Brien

Ads of the week: Halloween edition

ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...

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Search and social media: a look at current trends in digital storytelling
Marketing

Search and social media: a look at current trends in digital storytelling

8y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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A beginner's guide to better measuring social ROI
Social

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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3 things you need to know about bot traffic
Display Advertising

3 things you need to know about bot traffic

8y Mike O'Brien

3 things you need to know about bot traffic

Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...

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10 tips for Hollywood-style social storytelling
Asia

10 tips for Hollywood-style social storytelling

8y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

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How to craft a truly personalized intent marketing campaign
Marketing

How to craft a truly personalized intent marketing campaign

8y Som Puangladda

How to craft a truly personalized intent marketing...

Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...

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How can you market to millennial moms?
Marketing

How can you market to millennial moms?

8y Yuyu Chen

How can you market to millennial moms?

Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...

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Where is video going? 5 areas for marketers to focus on
Media

Where is video going? 5 areas for marketers to focus on

8y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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5 holiday shopping trends to watch
Marketing

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Why start-ups need content marketing
Marketing

Why start-ups need content marketing

8y Alan Cutter

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....

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9 great examples of content from online retailers
Ecommerce

9 great examples of content from online retailers

8y Graham Charlton

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...

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Ads of the week: Toyota goes 'Back to the Future'
Marketing

Ads of the week: Toyota goes 'Back to the Future'

8y Yuyu Chen

Ads of the week: Toyota goes 'Back to the Future'

These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...

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How Target's new ads show the real value of Shazam
Media

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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How to come back from venomous virality
Social

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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Brand humanity: how to advertise relevance
Asia

Brand humanity: how to advertise relevance

8y Joseph Tsang

Brand humanity: how to advertise relevance

Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...

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Millennial men the most emotional while watching video ads
Media

Millennial men the most emotional while watching video ads

8y Greg Jarboe

Millennial men the most emotional while watching v...

Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...

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Brand vs. brand: social media showdowns in the world of marketing
Social

Brand vs. brand: social media showdowns in the world of marketing

9y Tessa Wegert

Brand vs. brand: social media showdowns in the wor...

Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...

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Welcome to the next generation of rank tracking
Search

Welcome to the next generation of rank tracking

9y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

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Your Brand Can Be as Famous as Sour Patch Kids
Conference Coverage

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Beverage Brands Illustrate Importance of Online Content for Offline Products
Marketing

Beverage Brands Illustrate Importance of Online Content for Offline Product...

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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