Using Facebook and YouTube to Bring Your Video Content to Life
Media

Using Facebook and YouTube to Bring Your Video Content to Life

9y Yuyu Chen

Using Facebook and YouTube to Bring Your Video Con...

Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...

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Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson
Marketing

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

9y Yuyu Chen

Content to Consumer Marketing: Spotlight on Eventb...

Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...

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5 Tips to Make Sure Your Content Connects with the C-Suite
Marketing

5 Tips to Make Sure Your Content Connects with the C-Suite

9y Mike O'Brien

5 Tips to Make Sure Your Content Connects with the...

What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...

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How Is UGC Changing Content Marketing?
Social

How Is UGC Changing Content Marketing?

9y Mike O'Brien

How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...

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Getting the Most from Your Email Content
Email

Getting the Most from Your Email Content

9y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

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Snapchat vs. Facebook vs. YouTube: When Is a View a View?
Social

Snapchat vs. Facebook vs. YouTube: When Is a View a View?

9y Frank Sinton

Snapchat vs. Facebook vs. YouTube: When Is a View ...

Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats...

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Social Media Marketing Budgets and ROI: How to Plan for 2016
Social

Social Media Marketing Budgets and ROI: How to Plan for 2016

9y Jasmine Sandler

Social Media Marketing Budgets and ROI: How to Pla...

Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...

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Tweets of the Week: Everyone Loves #PizzaRat
Social

Tweets of the Week: Everyone Loves #PizzaRat

9y Yuyu Chen

Tweets of the Week: Everyone Loves #PizzaRat

This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to th...

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The Year of Online Video: What We Saw and What's Next for Brands
Media

The Year of Online Video: What We Saw and What's Next for Brands

9y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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Why Periscope Is the Next Big Thing in Social Media
Social

Why Periscope Is the Next Big Thing in Social Media

9y Bob Cargill

Why Periscope Is the Next Big Thing in Social Medi...

With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...

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Storytelling or Telling Stories? Why Authenticity Rules
Marketing

Storytelling or Telling Stories? Why Authenticity Rules

9y Tessa Wegert

Storytelling or Telling Stories? Why Authenticity ...

These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...

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The Video of Small Things Rises in Asia
Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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Madison Avenue Needs Wall Street Wisdom
Marketing

Madison Avenue Needs Wall Street Wisdom

9y Yuyu Chen

Madison Avenue Needs Wall Street Wisdom

Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Read More...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling
Automotive

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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Is The Focus on Viewability Making Us Blind?
Media

Is The Focus on Viewability Making Us Blind?

9y Frank Sinton

Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...

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Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn
Marketing

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

9y Yuyu Chen

Tommee Tippee Turns Parenting Advice Into Baby Wip...

In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...

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Amazon Text Ads: To Do or Not To Do?
Search

Amazon Text Ads: To Do or Not To Do?

9y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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Google's Alphabet: A Welcome Move in Asia
Asia

Google's Alphabet: A Welcome Move in Asia

9y Sophie Loras

Google's Alphabet: A Welcome Move in Asia

For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...

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5 Tips for Engaging Back-to-School Shoppers
Ecommerce

5 Tips for Engaging Back-to-School Shoppers

9y Mari Kim Novak

5 Tips for Engaging Back-to-School Shoppers

Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...

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3 Back-to-School Marketing Strategies With Merit
Marketing

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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Alphabet: What's Going to Happen to Google Advertisers?
Display Advertising

Alphabet: What's Going to Happen to Google Advertisers?

9y Mike O'Brien

Alphabet: What's Going to Happen to Google Adverti...

Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...

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American Girl Creates COPPA-Compliant Engagement Around Video Campaign
Media

American Girl Creates COPPA-Compliant Engagement Around Video Campaign

9y Emily Alford

American Girl Creates COPPA-Compliant Engagement A...

Creating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approv...

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VIDEO: Defining Brand DNA at Peninsula Hotels
Asia

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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Creating Social Influencer Content That Counts
Marketing

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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Google May Not Give a F*** About Twitter, But Experts Say It Should
Social

Google May Not Give a F*** About Twitter, But Experts Say It Should

9y Emily Alford

Google May Not Give a F*** About Twitter, But Expe...

Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buy...

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Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?
Media

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

9y Frank Sinton

Did YouTube, Twitch Coverage of E3 Show Where TV I...

Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...

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The New Media Meritocracy
Paid Search

The New Media Meritocracy

9y Kevin Lee

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...

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