This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.
Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands like Taco Bell, Delta, and.... the Kardashians?
Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT?
This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets.
Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's marketing department eight years ago.
This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes.
Consumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new location openings.
Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region.
At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology.