Tweets of the Week: Holidays for lovers, presidents, winos
Social Media

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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Super Bowl ad preview... superlatives edition!
Acquisition

Super Bowl ad preview... superlatives edition!

8y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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Digital people on the move: Pizza Hut hires new CMO
Marketing

Digital people on the move: Pizza Hut hires new CMO

8y Yuyu Chen

Digital people on the move: Pizza Hut hires new CM...

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...

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3 lessons we can learn from the most 'contagious' brands
Social

3 lessons we can learn from the most 'contagious' brands

9y Mike O'Brien

3 lessons we can learn from the most 'contagious' ...

Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...

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How will the IoT affect CPG brands?
CPG (FMCG)

How will the IoT affect CPG brands?

9y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
Social

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

9y Mike O'Brien

Tweets of the Week: Soccer and Sharks, Chicken and...

This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...

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Meet the CMO Behind the Transformation of America's (Favorite) Diner
Social

Meet the CMO Behind the Transformation of America's (Favorite) Diner

9y Mike O'Brien

Meet the CMO Behind the Transformation of America'...

Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...

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Tweets of the Week: Farewell, Don Draper and David Letterman
Social

Tweets of the Week: Farewell, Don Draper and David Letterman

9y Mike O'Brien

Tweets of the Week: Farewell, Don Draper and David...

This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...

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German KFC Debuts Smart Fast Food Trays
Marketing

German KFC Debuts Smart Fast Food Trays

9y Mike O'Brien

German KFC Debuts Smart Fast Food Trays

Consumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new loc...

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Taco Bell Japan Entry Shows Importance of Localization
Asia

Taco Bell Japan Entry Shows Importance of Localization

9y Christian Arno

Taco Bell Japan Entry Shows Importance of Localiza...

Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...

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Pizza Hut Takes App Marketing Curbside
Data insights

Pizza Hut Takes App Marketing Curbside

9y Emily Alford

Pizza Hut Takes App Marketing Curbside

At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...

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Taco Bell Breakfast Phones Dial Up New Menu Buzz
Social

Taco Bell Breakfast Phones Dial Up New Menu Buzz

10y Lisa Lacy

Taco Bell Breakfast Phones Dial Up New Menu Buzz

The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...

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Pizza Hut Demos Interactive Pizza-Ordering Table of the Future
Ecommerce

Pizza Hut Demos Interactive Pizza-Ordering Table of the Future

10y Lisa Lacy

Pizza Hut Demos Interactive Pizza-Ordering Table o...

The brand is working with Chaotic Moon Studios to develop a table from which customers can place orders with the help of their mobile devices and it h...

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