Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Google, Yandex and Baidu: Strategies for expanding your search marketing

4y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Three ways to manage successful inter-agency relationships

Strategies Three ways to manage successful inter-agency relationships

6y Lisa Henderson

Three ways to manage successful inter-agency relat...

Digital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

6y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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How Nordstrom strategically beat Zappos in Google Search

Search How Nordstrom strategically beat Zappos in Google Search

6y Christopher Ratcliff

How Nordstrom strategically beat Zappos in Google ...

Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s.  Today, Nordstrom has twice the marke...

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Eight examples of excellent ecommerce emails

Email Eight examples of excellent ecommerce emails

6y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

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Seth Godin: Nobody makes a purple cow by sticking with what's safe

Conference Coverage Seth Godin: Nobody makes a purple cow by sticking with what's safe

6y Mike O'Brien

Seth Godin: Nobody makes a purple cow by sticking ...

Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...

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Your official guide to unofficial holiday marketing

Acquisition Your official guide to unofficial holiday marketing

6y Tessa Wegert

Your official guide to unofficial holiday marketin...

With Valentine’s Day behind us and Easter still weeks away, you may think that puts you on holiday marketing hiatus. Not so. March is gearing u...

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Zappos solidifies brand message with Leap Day

Strategies Zappos solidifies brand message with Leap Day

6y Mike O'Brien

Zappos solidifies brand message with Leap Day

Trying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand...

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Tweets of the Week: Holidays for lovers, presidents, winos

Social Media Tweets of the Week: Holidays for lovers, presidents, winos

6y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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Five brands nailing multichannel customer service

Multichannel Five brands nailing multichannel customer service

6y Mike O'Brien

Five brands nailing multichannel customer service

Multichannel customer service is a must in 2016. Who's doing it best? Read More...

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Four ways to connect with consumers during the holiday returns hangover

Ecommerce Four ways to connect with consumers during the holiday returns hangover

6y Nick Worth

Four ways to connect with consumers during the hol...

By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...

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Spotlight on: Zappos' senior director of marketing, Matt Burchard

Ecommerce Spotlight on: Zappos' senior director of marketing, Matt Burchard

6y Mike O'Brien

Spotlight on: Zappos' senior director of marketing...

During CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...

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Optimization key to Indonesian success for mobile and video in 2016

Asia Optimization key to Indonesian success for mobile and video in 2016

6y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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Which 'Consumer Electronics' are stealing the 'Show?'

Conference Coverage Which 'Consumer Electronics' are stealing the 'Show?'

6y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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Three lessons in brand video content from Zappos

Strategies Three lessons in brand video content from Zappos

6y Tessa Wegert

Three lessons in brand video content from Zappos

Improve your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....

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ClickZ Live Chicago: What are the big trends to look out for in 2016?

Conference Coverage ClickZ Live Chicago: What are the big trends to look out for in 2016?

6y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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Amazon’s first physical bookstore: offline’s death has been exaggerated

Marketing Amazon’s first physical bookstore: offline’s death has been exaggerated

6y Yuyu Chen

Amazon’s first physical bookstore: offline’s death...

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

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'Nostalgia is the enemy of progress,' says Hasbro's Lee

Conference Coverage 'Nostalgia is the enemy of progress,' says Hasbro's Lee

6y Mike O'Brien

'Nostalgia is the enemy of progress,' says Hasbro'...

During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an indu...

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Brand vs. brand: social media showdowns in the world of marketing

Social Brand vs. brand: social media showdowns in the world of marketing

6y Tessa Wegert

Brand vs. brand: social media showdowns in the wor...

Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...

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10 Ways Online Retailers Can Build Trust With Customers

Ecommerce 10 Ways Online Retailers Can Build Trust With Customers

6y Graham Charlton

10 Ways Online Retailers Can Build Trust With Cust...

It’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Read ...

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How Shoes.com Became Visually Searchable

Search How Shoes.com Became Visually Searchable

6y Mike O'Brien

How Shoes.com Became Visually Searchable

When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and pre...

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AOL ONE Aims to Simplify Programmatic

Media AOL ONE Aims to Simplify Programmatic

7y Mike O'Brien

AOL ONE Aims to Simplify Programmatic

AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Read More...

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Data Breaches and Brand Management: How to Preserve Your Brand Value

Analytics Data Breaches and Brand Management: How to Preserve Your Brand Value

7y McNeal Maddox

Data Breaches and Brand Management: How to Preserv...

With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...

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Why You Should Loosen Your Company’s Social Media Policy

Community Management Why You Should Loosen Your Company’s Social Media Policy

7y Russ Fradin

Why You Should Loosen Your Company’s Social Media ...

Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...

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Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

Email Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

7y Margaret Farmakis

Abandonment = Opportunity: 5 Tips to Boost Remarke...

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...

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5 Things Your CEO Should Know About gTLDs

Data insights 5 Things Your CEO Should Know About gTLDs

7y Jennifer Wolfe

5 Things Your CEO Should Know About gTLDs

As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...

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Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

Email Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

8y Margaret Farmakis

Gmail Leads the Charge: Email Marketers Could Be i...

If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past yea...

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