B2B Digital Finally Wakes Up: 3 Rules for Keeping Ahead of the Pack
Media

B2B Digital Finally Wakes Up: 3 Rules for Keeping Ahead of the Pack

10y Andrew Solmssen

B2B Digital Finally Wakes Up: 3 Rules for Keeping ...

A wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking abou...

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Benchmarking Yourself to Fail
Actionable Analysis

Benchmarking Yourself to Fail

11y Robert Miller

Benchmarking Yourself to Fail

Three reasons why benchmarks are hindering your success. Read More...

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Developers Gain Access to Amazon for Social Logins
Social

Developers Gain Access to Amazon for Social Logins

11y Matt Kapko

Developers Gain Access to Amazon for Social Logins

Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Read More...

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Forget RPE, What's Your PPE: Personality-per-Email?
Advanced Email Marketing

Forget RPE, What's Your PPE: Personality-per-Email?

11y Justin Williams

Forget RPE, What's Your PPE: Personality-per-Email...

As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on ...

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Get the Money! 2 Ways to Simplify Your E-Commerce
Acquisition

Get the Money! 2 Ways to Simplify Your E-Commerce

11y Tim Ash

Get the Money! 2 Ways to Simplify Your E-Commerce

If you want your customers' money, you've got to make it easy for them to give it to you. Read More...

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What's Next for Luxury Brands Online?
Media

What's Next for Luxury Brands Online?

12y Tessa Wegert

What's Next for Luxury Brands Online?

Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling? Read More...

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What Builds a Superfan?
Social

What Builds a Superfan?

12y Dave Evans

What Builds a Superfan?

How the social feedback cycle helps smart brands nurture superfans. Read More...

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How to Create Marketing Videos on the Cheap
Marketing

How to Create Marketing Videos on the Cheap

12y Danny Groner

How to Create Marketing Videos on the Cheap

Tips for producing high quality, low cost videos. Read More...

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SXSW 2012: Customer Service Goes Social
Social

SXSW 2012: Customer Service Goes Social

12y Dave Evans

SXSW 2012: Customer Service Goes Social

The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Read More...

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Customer (Dis)Service and the New Marketing
Social

Customer (Dis)Service and the New Marketing

12y Dave Evans

Customer (Dis)Service and the New Marketing

Are you preparing your social customer care team for their future role as brand advocates? Read More...

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Memorable Campaigns of 2011
Media

Memorable Campaigns of 2011

12y Tessa Wegert

Memorable Campaigns of 2011

Brands show us that when it comes to online media, we haven't done it all yet. Read More...

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Zappos Runs '12 Days of Twitter' for Holidays
Social

Zappos Runs '12 Days of Twitter' for Holidays

12y Christopher Heine

Zappos Runs '12 Days of Twitter' for Holidays

Though @Zappos account collects cobwebs. Read More...

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Learn From Others' Social Media Mistakes
Social

Learn From Others' Social Media Mistakes

13y Liana Evans

Learn From Others' Social Media Mistakes

Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons lear...

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Fall, a Season for Every Brand
Media

Fall, a Season for Every Brand

13y Tessa Wegert

Fall, a Season for Every Brand

Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire...

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How Community Challenge Campaigns Connect Consumers, Brands
Media

How Community Challenge Campaigns Connect Consumers, Brands

13y Tessa Wegert

How Community Challenge Campaigns Connect Consumer...

One savvy online community masters the art of helping brands align with issues that matter to community users. Read More...

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Zappos Teams With iVillage to Ease Moms Into School Season
Ecommerce

Zappos Teams With iVillage to Ease Moms Into School Season

13y Douglas Quenqua

Zappos Teams With iVillage to Ease Moms Into Schoo...

Still known for shoes, Zappos is eager to push clothes and accessories. Read More...

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