Looking back on 2017: ClickZ's most popular articles from January, February and March
Digital Marketing

Looking back on 2017: ClickZ's most popular articles from January, February...

6y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

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Stats of the Week: Mobile ad revenue, mobile ad blocking
Display Advertising

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves
Asia

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

8y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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The present and future of online video ads
Media

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social
Media

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes soc...

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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No Single Channel Excels in China as Consumer Touchpoints Expand
Asia

No Single Channel Excels in China as Consumer Touchpoints Expand

9y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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What Can Data Do to Stop Cybercrime?
Data insights

What Can Data Do to Stop Cybercrime?

9y Mike O'Brien

What Can Data Do to Stop Cybercrime?

The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...

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Beyond YouTube: Alternate Video Venues
Media

Beyond YouTube: Alternate Video Venues

9y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

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Brands Fight Ad Blindness With Interactive Experiences
Media

Brands Fight Ad Blindness With Interactive Experiences

9y Mike O'Brien

Brands Fight Ad Blindness With Interactive Experie...

Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...

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Facebook Becomes the Fastest Growing Global Media Company
Data insights

Facebook Becomes the Fastest Growing Global Media Company

9y Yuyu Chen

Facebook Becomes the Fastest Growing Global Media ...

Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...

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Pixability Announces Programmatic YouTube Media Buying Platform
Media

Pixability Announces Programmatic YouTube Media Buying Platform

9y Greg Jarboe

Pixability Announces Programmatic YouTube Media Bu...

The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...

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Yes It’s True: Television Rules the Ad Waves
Analytics

Yes It’s True: Television Rules the Ad Waves

10y Andrew Edwards

Yes It’s True: Television Rules the Ad Waves

Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...

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Marketers Forecast Ad Spending for 2012
Marketing

Marketers Forecast Ad Spending for 2012

13y Anna Maria Virzi

Marketers Forecast Ad Spending for 2012

ZenithOptimedia projects global growth of 5.3 percent. Here's why. Read More...

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Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
Media

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

13y Jack Marshall

Brand Ad Dollars Continue Migration From TV to Onl...

Exchange-based buying still struggles to gain traction, however. Read More...

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Indonesia: A Hotbed of Innovative Online Publishing Start-ups
Asia

Indonesia: A Hotbed of Innovative Online Publishing Start-ups

13y Ross Settles

Indonesia: A Hotbed of Innovative Online Publishin...

Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia's largest Internet market. Read More...

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The New Digital Divide
Asia

The New Digital Divide

13y Vijay Sankaran

The New Digital Divide

Agencies and marketers in India could tackle digital challenges outlined in these three ways. Read More...

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Performics Subsumes Sister Agency Offices
Search

Performics Subsumes Sister Agency Offices

13y Jack Marshall

Performics Subsumes Sister Agency Offices

ZedMedia is rebranded in 14 markets, part of a two-year expansion of Performics. Read More...

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Agency Groups Predict Strong Online Ad Growth for 2011
Marketing

Agency Groups Predict Strong Online Ad Growth for 2011

13y Jack Marshall

Agency Groups Predict Strong Online Ad Growth for ...

GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Read More...

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Optimedia U.S. Wins Digital Duties for Longtime Client British Airways
Marketing

Optimedia U.S. Wins Digital Duties for Longtime Client British Airways

14y Douglas Quenqua

Optimedia U.S. Wins Digital Duties for Longtime Cl...

Digital account previously belonged to Agency.com. Read More...

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