The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allo...
View articleBranded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Read More...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleGamers are targeted with video trailers and UGC features. Read More...
View articleOn the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Read More...
View articleSocial game developer sees total revenue reach $320.1M during Q1 2012. Read More...
View articlePaul Gunning says firms like Zynga and EA are missing big opportunities. Read More...
View articleWhat is the draw of Draw Something and what can we marketers learn from it? Read More...
View articleDeparting RockYou, Julie Shumaker hired to grow sponsorship revenues. Read More...
View articleAd sales brought the social games publisher $74.5 million in 2011. Read More...
View articleGift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers. Read More...
View articleBefore you develop a social loyalty program, ask these questions. Read More...
View articleBooyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Read More...
View articleIt's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Read More...
View articleJeff Karp brings branding experience to games company. Read More...
View articleThe popularity of social games on Facebook suggests otherwise. Read More...
View articleA relatively small player in digital ads - for now. Read More...
View articleA look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Read More...
View articleWho are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...
View articleIn-game campaign spending ranges from $100,000 to $1 million. Read More...
View articleBing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Read More...
View articleFrom Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Read More...
View articleCompany to roll out brand integrations across more of its games, and to push into the mobile gaming space. Read More...
View articleWhy brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Read More...
View articleThe firm will offer FarmVille players access to a branded airship providing virtual crop protection. Read More...
View articleMcDonald's introduces branded farm and other content with popular Zynga-owned social game. Read More...
View articleConsider how these four companies connected with people through social activities on the iPhone or Facebook. Read More...
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