The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive way for consumers to engage with advertising.
Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity.
The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook.
Gamers are targeted with video trailers and UGC features.
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
Social game developer sees total revenue reach $320.1M during Q1 2012.
Paul Gunning says firms like Zynga and EA are missing big opportunities.
What is the draw of Draw Something and what can we marketers learn from it?
Departing RockYou, Julie Shumaker hired to grow sponsorship revenues.
Ad sales brought the social games publisher $74.5 million in 2011.