In-Game Advertising Still Not Drawing Ad Budgets

In-Game Advertising Still Not Drawing Ad Budgets

11y Mary Lisbeth D'Amico

In-Game Advertising Still Not Drawing Ad Budgets

The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allo...

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Your 2013 Marketing Goal - Gamification

Your 2013 Marketing Goal - Gamification

11y Tessa Wegert

Your 2013 Marketing Goal - Gamification

Branded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Read More...

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Facebook's Latest Ad Test a Step Toward Monetizing Mobile

Facebook's Latest Ad Test a Step Toward Monetizing Mobile

12y Kate Kaye

Facebook's Latest Ad Test a Step Toward Monetizing...

The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...

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DreamWorks Teams With Zynga to Push 'Madagascar 3'

DreamWorks Teams With Zynga to Push 'Madagascar 3'

12y Brian LaRue

DreamWorks Teams With Zynga to Push 'Madagascar 3'

Gamers are targeted with video trailers and UGC features. Read More...

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Taco Bell, BK and Others Eat Up Social Currency

Taco Bell, BK and Others Eat Up Social Currency

12y Christopher Heine

Taco Bell, BK and Others Eat Up Social Currency

On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Read More...

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Zynga's Ad Revenue Climbs to $28.2M, up 117%

Zynga's Ad Revenue Climbs to $28.2M, up 117%

12y Team ClickZ

Zynga's Ad Revenue Climbs to $28.2M, up 117%

Social game developer sees total revenue reach $320.1M during Q1 2012. Read More...

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Tribal DDB CEO Calls 'B.S.' on Gaming Ads

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

12y Christopher Heine

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

Paul Gunning says firms like Zynga and EA are missing big opportunities. Read More...

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Drawing Ideas From Draw Something

Drawing Ideas From Draw Something

12y Lee Peilin

Drawing Ideas From Draw Something

What is the draw of Draw Something and what can we marketers learn from it? Read More...

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Zynga Poaches Ad Sales Vet From Competitor

Zynga Poaches Ad Sales Vet From Competitor

12y Christopher Heine

Zynga Poaches Ad Sales Vet From Competitor

Departing RockYou, Julie Shumaker hired to grow sponsorship revenues. Read More...

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Zynga's Q4 Ad Revenue Jumped 230%

Zynga's Q4 Ad Revenue Jumped 230%

12y Christopher Heine

Zynga's Q4 Ad Revenue Jumped 230%

Ad sales brought the social games publisher $74.5 million in 2011. Read More...

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The Future Is Free*

The Future Is Free*

12y Andy Chang

The Future Is Free*

Gift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers. Read More...

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The Problem With Gamification

The Problem With Gamification

12y Adrian Lee

The Problem With Gamification

Before you develop a social loyalty program, ask these questions. Read More...

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Foursquare Rivals Test New Strategies

Foursquare Rivals Test New Strategies

12y Christopher Heine

Foursquare Rivals Test New Strategies

Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Read More...

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Capital One Runs Ads on Three Zynga Games

Capital One Runs Ads on Three Zynga Games

13y Christopher Heine

Capital One Runs Ads on Three Zynga Games

It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Read More...

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Zynga Adds Chief Revenue Officer

Zynga Adds Chief Revenue Officer

13y Christopher Heine

Zynga Adds Chief Revenue Officer

Jeff Karp brings branding experience to games company. Read More...

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Will Privacy Concerns Limit F-Commerce?

Will Privacy Concerns Limit F-Commerce?

13y Janice Diner

Will Privacy Concerns Limit F-Commerce?

The popularity of social games on Facebook suggests otherwise. Read More...

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Ad Insights From Zynga's IPO Filing

Ad Insights From Zynga's IPO Filing

13y Zachary Rodgers

Ad Insights From Zynga's IPO Filing

A relatively small player in digital ads - for now. Read More...

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How Mobile Is Getting More Social

How Mobile Is Getting More Social

13y Rob Weber

How Mobile Is Getting More Social

A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Read More...

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Niche Media Planning: Ad-Supported Mobile Games

Niche Media Planning: Ad-Supported Mobile Games

13y Hollis Thomases

Niche Media Planning: Ad-Supported Mobile Games

Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

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How Brands Helped Zynga Get to IPO Chatter

How Brands Helped Zynga Get to IPO Chatter

13y Christopher Heine

How Brands Helped Zynga Get to IPO Chatter

In-game campaign spending ranges from $100,000 to $1 million. Read More...

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Media Brands Embrace Gamification Trend

Media Brands Embrace Gamification Trend

13y David Ward

Media Brands Embrace Gamification Trend

Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Read More...

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Facebook, Twitter, iPad Ads and More: What Mattered in 2010

Facebook, Twitter, iPad Ads and More: What Mattered in 2010

13y Kate Kaye

Facebook, Twitter, iPad Ads and More: What Mattere...

From Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Read More...

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Zynga Ramps Up In-Game Ads, Extends Beyond FarmVille

Zynga Ramps Up In-Game Ads, Extends Beyond FarmVille

13y Jack Marshall

Zynga Ramps Up In-Game Ads, Extends Beyond FarmVil...

Company to roll out brand integrations across more of its games, and to push into the mobile gaming space. Read More...

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Engine or Destination - Which Are You?

Engine or Destination - Which Are You?

13y Gary Stein

Engine or Destination - Which Are You?

Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Read More...

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Farmers Insurance on FarmVille...What Took So Long?

Farmers Insurance on FarmVille...What Took So Long?

13y Kate Kaye

Farmers Insurance on FarmVille...What Took So Long...

The firm will offer FarmVille players access to a branded airship providing virtual crop protection. Read More...

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Old McDonald's Has a Farm… Burger Chain Mixes With FarmVille

Old McDonald's Has a Farm… Burger Chain Mixes With FarmVille

14y Jack Marshall

Old McDonald's Has a Farm… Burger Chain Mixes With...

McDonald's introduces branded farm and other content with popular Zynga-owned social game. Read More...

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What Advertising Strategies Work With Social Apps?

What Advertising Strategies Work With Social Apps?

14y Rob Weber

What Advertising Strategies Work With Social Apps?

Consider how these four companies connected with people through social activities on the iPhone or Facebook. Read More...

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