Gift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers.
Before you develop a social loyalty program, ask these questions.
Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins.
It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously.
Jeff Karp brings branding experience to games company.
The popularity of social games on Facebook suggests otherwise.
A relatively small player in digital ads - for now.
A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go.
Who are mobile gamers, how can you reach them, and what are the advertising opportunities?
In-game campaign spending ranges from $100,000 to $1 million.