Take That, Victoria's Secret!
While downmarket Victoria's Secret fusses its advertising might be "too sexy," the much tonier lingerie purveyor Agent Provocateur "wears its carnal appeal like a badge of honor." In tandem with Story Worldwide , the brand just added an " online party " to its Web site that will be updated as different stages of the 2008 collection are rolled out. In addition to more or less of safe-for-work videos (depends on where you work, I suppose), visitors can drag garments that catch their eye off the models and into an individual cloakroom (read: shopping list)