Online community operation Talk City Inc. rolled out a special “Back to School” area and signed advertisers for it that include Gap Online, bookstore efollet.com and SmartKids.com, among others.
On the micro site, called “Talk City Back to School,” students can find information relating to school including back-to-school fashion tips from The Gap, school supply lists and a s chat series geared around back-to-school.
“In our targeted Back to School neighborhood, we create a tremendous environment for students to get back into the swing of school, and a powerful way for advertisers to connect with students during this key buying period in a medium that students prefer,” said Patricia Griffith, vice president of sales for Talk City.
Gap Online’s sponsorship is expected to include live events, integrated banners, polling and research programs. Efollet.com and Smartkids.com also include sponsorship and inclusion in events and content. Spending was not disclosed.
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