Campbell, CA-based Talk City said it is launching a new advertising campaign that draws attention “to the powerful market momentum and category leadership” Talk City has experienced since launching its home page program two months ago.
Entitled the “Good Numbers” campaign, the ads focus on the quantitative milestones Talk City is passing in creating the kind of environment online marketers are looking for, the company said.
“Talk City’s ‘Good Numbers’ campaign powerfully illustrates how Talk City is delivering the goods to online advertisers: great market footprint, tremendous user loyalty, and time online that’s closer to TV-like viewing patterns than many popular Web sites. This campaign will substantially increase Talk City’s profile among online media buyers,” said Mark Burchill, senior vice president of Business Development and Marketing at 24/7 Media, Talk City’s banner ad sales representative.
The ads will tout Talk City’s quarter-million new members since the free home page program began in March and its 30-minute average session time of Talk City’s one million+ core users as well as Top Ten ranking in time spent on the site/per month, as measured by Mediametrix.
The ads are running in print industry trade publications such as Advertising Age and Ad Week, online industry sites, and in online newsletters. The campaign was created by LMN Design in San Francisco. Spending was not disclosed.
The lead product of LiveWorld Productions Inc., Talk City is a community site, offering an integrated collection of free home pages, live events and moderated conversation.