Digital TransformationRetailTarget Taps Pinterest Users as Latest Designer Collaborators

Target Taps Pinterest Users as Latest Designer Collaborators

The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014.

target-pinterest-collaborationDiscount retailer Target has unveiled its latest designer collaboration – this time, the brand is working with three Pinterest users, in a move it says “celebrates a new era of tastemakers.”

Three of what Target describes as “the platform’s most influential pinners” will create a series of party-planning collections to make throwing a “beautiful, hand-crafted party” easy, a Target rep says.

The Pinterest users – Joy Cho of Oh Joy!, Jan Halvarson of Poppytalk, and Kate Arends of Wit & Delight – will each create limited-time collections with staggered launches throughout 2014. The products will include party décor, paper products, and serving pieces “designed in their signature aesthetic,” Target says.

Cho, who has 13.7 million followers on Pinterest, kicks off the inaugural collection with a focus on spring on March 16.

“Known for her bold use of color and pattern, and a keen eye for detail, Joy’s collection is inspired by a modern garden party and includes everything from whimsical banners and sparkly party hats to gold-rimmed cups that range in price from $3 to $25,” Target says.

Halvarson and Arends will follow with their own collections in June and September. Halvarson has 8.3 million followers; Arends has 2.7 million.

Citing Pinterest’s figures, Target says there are more than 700,000 party-planning-related items pinned every day.

“We always aim to offer guests products, services, and experiences that are engaging and have a ‘wow’ factor,” the rep says. “With this industry first collaboration, we want to make party-planning easier for our guests with beautifully designed, coordinated, and affordable products from three of their favorite pinners.”

A page on Target.com will launch after February 16, the rep says.

Related Articles

Three ways to create insights from consumers’ click histories

Actionable Analysis Three ways to create insights from consumers’ click histories

2y Deren Baker
Why predictive behavioral analytics will forever change retargeting

Data-Driven Marketing Why predictive behavioral analytics will forever change retargeting

3y Jay Marwaha
Chobani CMO Peter McGuinness on its heart first marketing

Conference Coverage Chobani CMO Peter McGuinness on its heart first marketing

3y Mike O'Brien
Spotlight on the National Gallery of Victoria: fusing art with social media

Asia Spotlight on the National Gallery of Victoria: fusing art with social media

3y Sophie Loras
How you can use social to reach consumers at micro moments

Marketing How you can use social to reach consumers at micro moments

3y Angie Pascale
The pros and cons of beacon-based marketing

Local The pros and cons of beacon-based marketing

3y Mike O'Brien
How three brands used Pinterest to win consumers and why you should too

Marketing How three brands used Pinterest to win consumers and why you should too

3y Tessa Wegert
Five signs your brand isn't as multichannel as it should be

Marketing Five signs your brand isn't as multichannel as it should be

3y Guest Writer