Target, on its Web site, says its values include: "Connecting business and community, affordability and great design." The retailer's definition of community, however, doesn't include bloggers, such as the one who writes about (negative) marketing and media influences on youth. Amy Jussel, founder of the online forum Shaping Youth , took aim, so to speak, at a Target billboard in New York's Times Square
Target, on its Web site, says its values include: “Connecting business and community, affordability and great design.”
The retailer’s definition of community, however, doesn’t include bloggers, such as the one who writes about (negative) marketing and media influences on youth.
Amy Jussel, founder of the online forum Shaping Youth, took aim, so to speak, at a Target billboard in New York’s Times Square. The image shows a woman with splayed arms and legs, lying on a red and white bullseye.
Jussel, on her blog, said she contacted Target’s corporate office for an explanation.
Target’s response? “We are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest,” Jussel related on her blog.
Shaping Youth may be a non-traditional media outlet, but it has demonstrated the power of one person’s words now that the conflict has gotten the attention of Gawker.com and other sites.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article