At CTIA this past spring Millennial Media launched its Decktrade mobile ad network. Now at CTIA this fall, it’s releasing Decktrade 2.0, which offers benefits for advertisers including improved campaign creation, one-click campaign management, and improved reporting and purchase history. Within the campaign management Decktrade allows advertisers to create one campaign across multiple carriers, which previously required separate buys and budget allotments for each carrier. On the publisher side, Decktrade cleaned up the campaign approval process, payout process, performance statistics, and code integration.
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A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more