Culinary products e-tailer Tavoloplaced a bet on broadband content's power to drive sales, forging a deal onMonday with Yahoo! that puts itscontent, products, and streaming video on the popular portal.
Culinary products e-tailer Tavolo placed a bet on broadband content’s power to drive sales, forging a deal on Monday with Yahoo that puts its content, products, and streaming video on the popular portal.
The deal, financial details of which were not announced, calls for Tavolo to launch an interactive network on Yahoo , which features and archives video cooking tips, techniques, and live events. Tavolo will also provide a selection of clips from the Culinary Institute of America’s “Great Chefs” series.
“We’re pleased to expand our relationship with Tavolo to include marketing, content and broadcast services components,” said Stan Woodward, vice president of business services, Yahoo Inc.
“Our Fusion Marketing approach is designed to leverage Yahoo’s broad platform of services that are customized to meet specific marketing objectives.”
Tavolo is providing daily recipes to Yahoo shopping, and is a featured store within the specialty food and kitchenware category. The company will also receive banner ads and fixed button placements in categories like Food and Beverages, Flowers, Gifts and Occasions, and Home and Garden.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article