Taxi-ing to Mobile Advertising’s Future

Ever wished you could go online while stuck in traffic — or imagined the untapped potential of reaching an interactive audience in transit? If so, you might be interested in hearing about Targeted Media Partners’
Interactive Taxi, a company bringing EVDO-enabled interactive touch screens to the back seats of cabs. They’re ad supported and allow people to pay for their ride with a credit card, as well as access local information. I see tons of potential for the adult market, when touch screens supplant the traditional cabbie wisdom doled out to tourists looking for a good time in the big city.

(Similar ideas have been tried before, of course, including by Yahoo! as part of its own branding effort.)

[via MarketingVox)

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