More NewsTaxi-ing to Mobile Advertising’s Future

Taxi-ing to Mobile Advertising's Future

Ever wished you could go online while stuck in traffic -- or imagined the untapped potential of reaching an interactive audience in transit? If so, you might be interested in hearing about Targeted Media Partners' Interactive Taxi , a company bringing EVDO-enabled interactive touch screens to the back seats of cabs

Ever wished you could go online while stuck in traffic — or imagined the untapped potential of reaching an interactive audience in transit? If so, you might be interested in hearing about Targeted Media Partners’
Interactive Taxi, a company bringing EVDO-enabled interactive touch screens to the back seats of cabs. They’re ad supported and allow people to pay for their ride with a credit card, as well as access local information. I see tons of potential for the adult market, when touch screens supplant the traditional cabbie wisdom doled out to tourists looking for a good time in the big city.

(Similar ideas have been tried before, of course, including by Yahoo! as part of its own branding effort.)

[via MarketingVox)

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts