TBWA Names DeCourcy Chief Digital Officer

Colleen DeCourcy has left WPP-owned J. Walter Thompson, where she was briefly chief experience officer, to ply her digital experience for Omnicom’s TBWA Worldwide agency network.

As TBWA’s chief digital officer, a newly created post, DeCourcy will drive digital strategy across the TBWA and Tequila networks. Tequila has the more prominent digital offerings of the two, especially in the area of digital direct marketing, although TBWA is also aligned with Omincom’s Agency.com, which offers online marketing and Web development services. A TBWA spokesperson said DeCourcy would have no responsibility for Agency.com.

The position marks a return to Omnicom for DeCourcy, who prior to joining JWT just over a year ago was chief creative officer at the agency holding company’s digital agency subsidiary Organic, as well as group creative director of key client DaimlerChrysler. While there, she led the charge on Jeep’s “The Mudds” branded video experience and work for Dodge Charger.

Earlier she was director of creative strategy for ICE, Integrated Communications & Entertainment, in Toronto and chief creative officer for WPP-owned Spafax in London.

“Her knowledge of the digital landscape, grounded in creativity, makes her an invaluable addition to TBWA,” said Tom Carroll, President of TBWA Worldwide.

DeCourcy couldn’t be reached by phone today, and JWT did not respond to a request for comment.

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