More NewsTBWA/Chiat/Day Wins iExchange.com Account

TBWA/Chiat/Day Wins iExchange.com Account

iExchange.com awarded itsmultimillion-dollar integrated advertising account to TBWA/Chiat/Day Los Angeles.

iExchange.com awarded its multimillion-dollar integrated advertising account to TBWA/Chiat/Day Los Angeles.

Billing details were not disclosed.

iExchange.com said it chose Chiat/Day because of its reputation for successfully branding companies such as Taco Bell, Energizer, Apple Computer and the ABC Television Network.

Chiat/Day has created a guerrilla marketing and branding campaign for iExchange.com that will be launched this month with wild postings, go cards, targeted giveaways, banner ads and subway advertising, followed by an aggressive media program starting in January.

iExchange.com, an idealab! company, offers what it calls an accountable marketplace for investment ideas. This patent-pending marketplace scores the performance of every investment idea posted to the site and ranks “analysts” accordingly.

iExchange.com offers Analysts who make consistently reliable stock predictions the opportunity to earn distinction and reward.

“We’re known for building brands. And I can’t think of a more exciting branding project than a start-up company with a big idea, a great combination of Internet expertise and financial knowledge, as well as strong backing,” said TBWA/Chiat/Day Los Angeles President and CEO Tom Carroll.

TBWA/Chiat/Day is currently the 15th largest ad agency in the U.S. with estimated billings of $1.8 billion. Clients include Nissan, Apple, Levis, The International Olympic Committee, Taco Bell, Infiniti, Absolut, ABC Television, Pets.com, Circuit City, Kinko’s, Sony PlayStation, Seagram, barnesandnoble.com and Energizer.

Investors in iExchange.com include idealab!, Kleiner Perkins Caufield & Byers, David Eisner, A. Michael Lipper, founder of Lipper Analytical Services, and Frank Baxter, chairman and CEO of Jefferies Group.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts