TBWADigital Arts Network: Using Data to Power Creativity [Video]

Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why.

Tuomas Peltoniemi, head of digital at TBWADigital Arts Network (DAN) Singapore, is optimistic that 2014 will be the year of data.

In this video interview, he explains how data and insights could be used to power creativity, as well as three trends that are important for 2014 from an agency point of view.

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