Tea Party Super PAC FreedomWorks has spent around $100,000 on online ads this year in the hopes of defeating Senate candidates including longtime Utah Senator Orrin Hatch (left). Utah Republicans will caucus tonight to choose their party’s nominee, and FreedomWorks is betting against Hatch.
The organization spent around $56,000 on web ads since January to oppose him, according to ClickZ Politics analysis. FreedomWorks is also fighting Republican Richard Lugar in his race to keep his Senate seat representing Indiana. That fight was just made a little easier today when a judge ruled that Lugar is not eligible to vote in Indiana because he no longer lives in the Hoosier state.
FreedomWorks isn’t all negative online this primary season, though. The group is also backing Republican Senate hopeful Ted Cruz of Texas, spending close to $40,000 on Google advertising this year.
Among the Super PACs, FreedomWorks has been the biggest online ad spender this year in congressional primary races. All together, liberal and conservative groups spent about $190,000 on online ads supporting or opposing congressional candidates through independent expenditures since January.
Anti-incumbent Super PAC Campaign for Primary Accountability has spent more than $50,000 on online ads this year in several congressional races. The group bet wrong on two Alabama Republicans who won their primaries – Rep. Spencer Bachus and Rep. Jo Bonner. The group also bought web ads to support Dennis Kucinich – an incumbent Ohio Democrat who ran against incumbent Marcy Kaptur as a result of redistricting. Campaign for Primary Accountability ran online ads to oppose Kaptur, who won the primary.
The group also opposed Rep. Jean Schmidt of Ohio, a Republican who lost her primary bid. In addition the organization aims to influence the Illinois primaries, taking place March 20. It’s backing former Rep. Debbie Halvorson and opposing current Rep. Jesse Jackson Jr. – both Democrats – in another redistricting battle, and running ads against Rep. Donald Manzullo, a Republican, in the state.
The Democratic Congressional Campaign Committee spent around $35,000 online to help Democrat Suzanne Bonamici win her congressional special election against Republican Rob Cornilles, which took place in January. It’s unclear how much of that money went towards web ads, but a small portion went to Twitter according to FEC records.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.