Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. The move marks a significant milestone in the industry whereby customers are now able to deploy nearly any major digital marketing solution – from analytics to search marketing – faster and easier than ever before.
The 500 turnkey integrations within Tealium iQ help marketers streamline complexity and increase agility by enabling them to implement and manage their tag-based solutions by themselves without ongoing IT resource requirements. They are now able to select and deploy nearly any tag with a point-and-click simplicity. At the same time, technology vendors are able to benefit from ultra-fast deployments.
“Tealium has built its solution from the ground up for the business user, and now offers the largest number of turnkey vendor tag integrations in the industry by a wide margin,” says Erik Bratt, vice president of marketing at Tealium.
“Our eyes light up when talking with prospects who are already using Tealium because we know the implementation process will be fast and painless, and that our users will able to realize the benefits of our solution that much faster,” says Dax Hamman, chief revenue officer at Chango, a real-time marketing technology company. “We are excited to be part of Tealium’s vendor marketplace.”
Tealium’s vendor marketplace spans many types of solutions, including analytics, affiliate marketing, optimization, display advertising, email, search marketing, marketing automation, retargeting, mobile and more. Tealium integrates with vendor partners by assimilating their tags and implementation guides directly into its platform. Each tag is regression tested to ensure that are no conflicts with other tags.
“Tealium has increased the efficiency of our digital marketing operations by greatly simplifying the process of deploying and managing vendor tags,” says Heath Westover, vice president of Digital Channels for Bank of the West. “With 500 vendor integrations, Tealium opens up a huge universe of point-and-click tag deployments that gives us great flexibility to choose the vendors that best fit our needs.”
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?